Every serious content marketer knows this truth. It’s getting harder to conceptualize original ideas pertaining to content marketing. This makes regular blog updates a Herculean Task.
The truth is: there are still a lot of untapped compelling ideas. It’s not just about using your imagination and putting more creativity into your posts. No. It’s also about your passion for content marketing and the reason behind your content marketing strategies.
Here are four ways you can maintain frequent updates of your content marketing blog without succumbing to despair.
Rediscover Your Passion for Content Marketing
Lack of passion. That’s where the problem lies.
They say content marketing generates leads and drives sales, but this isn’t true for most people in the business. Many are struggling unavailingly to come up with new ideas to talk about on their blogs.
A question you should ask yourself is: if you lack the passion to write a compelling post, how do you expect you audience to find the passion to read and enjoy it?
How do you find your passion?
The phrase, content marketing, alone suggests we are all in it for the money. That’s true. But there has to be a supporting reason, one that pulls you through the bad times when the money isn’t coming. It could be your need to get heard. It could also be your desire to help people.
Rediscover that reason. Perhaps it can help you restart your passion for content marketing.
If your passion is to help people, then leverage it. If not, learn to care about more than what you get out of content marketing. Why? Because focusing on just your gains can quickly turn into despair when your content marketing efforts aren’t yielding your expected results—this can hamper your zeal.
Content marketing concerns helping people. You help them acquaint themselves with certain subjects in the hope that the knowledge you pass on spurs them to make a decision about your product or service.
If you have knowledge or experience about a certain subject, share them. Use them as post ideas. If your expertise is beneficial, people will always show their appreciation, perhaps, by purchasing what you are selling.
Also, helping people comes with fulfillment, which can serve as inspiration for conceptualizing more post ideas.
Outsource Your Content
A lot of content marketers outsource their content. It’s just reasonable. Sometimes you may be overwhelmed or too busy with work to write. Forcing it can lead to further stress and frustration, and even when you manage to produce some content in that condition, the quality may be in question and would only jeopardise your readership.
This is why it is ideal to have another content writer on speed dial for emergencies.
Also, by hiring another content writer, you take advantage of other people’s expertise and introduce a new voice to your blog.
However, be sure to properly vet whoever you hire to ascertain they are passionate about your niche and are professional enough to follow your guidelines.
Do you need help with your content marketing, Macaulay Gidado is here for you.
Welcome Guest Posts
Publishing guest posts from other bloggers in your niche is another way of keeping your blog up to date even when you feel uninspired to write.
In addition, welcoming guest posts will not only help you introduce your readers to new voices and views. It will improve your site’s authority through link building too, since the guest writers will obviously link from their blogs to their guest posts on yours. This in turn channels more traffic to your website.
Still, you ought to have a ‘submission guideline’ page detailing the requirements you want guest posts on your blog to fulfil. That way you maintain a certain level of control over what appears on your blog and ensure they don’t go against your niche as well as your blogs goals and objectives.
Whatever you do, never fall below standards. Always aim to offer value, for it’s mostly with content that is valuable to your readers that your content marketing can yield the desired result.