Many businesses incorporate email marketing in their promotional and marketing strategy. But very few are seeing tangible results.
Why is that?
The simplest and most reasonable answer is that your targeted audience isn’t engaging with your emails. And when a subscriber doesn’t find your emails engaging, the easiest way to get rid of you is to mark one of your emails as spam. Then straight to the spam folder all of your subsequent emails will go. You obviously don’t want that. It would defeat the purpose of sending out marketing emails in the first place.
What can you do about this?
Simple. Give your emails a better chance with your audience by trying out these powerful tips.
Ask Yourself The Following Vital Questions
The first step to solving a problem is by identifying its cause. Therefore, ask yourself these questions:
- Are my subscribers’ email provider diverting my emails to spam?
- Are my emails delivering or not? Find out by checking your deliverability and spam score using this tool.
- Do your subscribers think you are spamming them? This typically happens when your subscribers don’t find your email content engaging enough, when your emails arrive too frequently, or when they are too focused on making sales.
- Are people unsubscribing from your mailing list?
- Are your subscribers marking your emails as spam?
Remember that merely identifying a problem doesn’t magically solve it. Don’t just ask questions. Don’t just try to identify the causes of your email marketing failure. You need to address and solve the problem. Otherwise, your email marketing campaigns will keep failing.
Try Email Content Filtering
This simply helps your filter both your outbound mails so as to help you avoid dispatching spammy emails, depending on your filtering parameters. When you don’t send out spammy emails, you lower the chances of your emails getting tossed into the spam folder. Services like Every Cloud Tech will even help you generate reports detailing how your emails fares out there.
Don’t Hide the Unsubscribe Link or Button
You might think that hiding the unsubscribe button or making it difficult to find will help you lower the rate at which you lose subscribers. But trust me, it’s a mistake. It would only frustrate subscribers. And when frustration sets in, the easiest way out is to toss the email causing that frustration into the spam folder–problem solved.
Why is this bad?
When a user marks your email or address as spam, their email service provider (ESP) automatically begins to divert subsequent emails from your address into the user’s spam folder. Now, when a lot of users under the same ESP mark your email or address as spam, the ESP could blacklist your address. This means the ESP will begin pushing emails from you into everyone’s spam folder. That’s including the spam folders of people that are actually interested in your emails.
Therefore, always make the unsubscribe button visible and easy to find.
Avoid Sending Emails to Non-Subscribers
Mining the web for email addresses is a shady strategy scammers and spammers use. Therefore, avoid sending newsletters or marketing emails to people that don’t want them. Doing so would only undermine your brand’s reputation and increase the chances of your emails landing in the spam folder. Also avoid sending emails to people that have already unsubscribed from your list.
Use a Reputable Hosting Service to Improve Your Email Marketing
Where do you host your email server? Make sure the IP address is not blacklisted by top email service providers–learn more here. Better still, use a reputable hosting services.
The above-mentioned tips may not entirely save your email marketing campaign. But they will go a long way in increasing your chances of finding success. They will help you keep your marketing emails from your subscribers’ spam folders.