Eight Things To Consider Before Building Your Website

Eight-Things-To-Consider-Before-Building-Your-Website - Macaulay Gidado

In this digital age, there are a lot of individuals and businesses on the Internet offering services for building your website. For someone new to the idea of setting up a website, the sheer number of available options can be confusing. It’s no wonder many people end up finding little to no satisfaction in running their own website.

You bring out your hard-earned cash and pay for a web development package, but then what you get in the end is a website that makes you frown.

Whose fault is it? Yours or that of the people you paid to do the job?

A wise man once said that knowledge is power. When you have the right information, you avoid pitfalls, you make the right decisions, and your chances of success increase. Therefore, why not equip yourself with the right information before jumping into building your website?

First, ask yourself the following questions:

What’s the Purpose of My Website

This should be the first question you ask yourself. If you can’t answer the question, then you probably don’t need a website.

Do you need the website:

  • For your business? Perhaps you want to open an online store or set up a page where people can make inquiries about your bakery.
  • For your career? Maybe you want to publish your CV and professional profile for employers from all around the world to see.
  • For blogging about a topic you are very conversant with? Or perhaps you want to set up a forum where like minds can discuss various topics?
  • Or something else?

Once you have determined the purpose of your website, then you are ready to go.

Is There a Market for What I Want to Do on My Website

That business you want to showcase with your website. Those skills on your CV. The topic you want to blog about. Is there a market for it?

How do you know whether or not there’s a market for something? You do a market research. If your website and the business/career/idea behind it don’t solve a major problem or add value to the lives of a good number of people, then maybe you don’t need a website.

Do I Know My Target Audience

What’s that saying? Jack of all trades, master of none. No site can meet all needs, just as no business can solve all problems. It’s just not feasible. Thinking your website is for everyone simply translates to setting yourself up for failure. It’s like shooting an arrow blindly and expecting to hit the mark. First, you need to discover who needs what you are selling the most and then target them.

What Will Make My Website Stand Out

It’s highly likely that someone already has a site similar to the one you plan to build. Therefore, before you start, you need to first find out who and who is already doing what you want to do. Once you have done that, then it’s time to brainstorm and give your own idea extra value, a unique selling point. This will give you a competitive edge.

How Far Are You Willing to Go for Your Idea?

People get great ideas every day, but very few ideas become successful. The question is: how dedicated are you to your idea? How far are you willing to go to see it through? This is where passion comes in. When your website idea is something you are passionate about, chances are that you will go the extra mile to keep it alive.

Who Will Manufacture the Content of My Website

A lot of work goes into a website. For starters, you need a copywriter who will discuss with you and help you produce compelling written content for your site. Then you need a competent web designer and developer who will help translate your idea into a visual design that will appeal to your audience. Our honest recommendation is that if you can’t do the work, outsource it to experts that can.

Who Will Run My Website

Websites don’t run themselves. You don’t just publish them and that’s it. Nope. Someone has to log in every day or week to run software updates and add to or change the content. If you don’t have the skill or time to do this yourself, then you will need to pay someone else to do it for you.

Expect Ongoing Expenses

Running a site is an ongoing commitment. After the expenses that come with the initial setup, you still have to pay for yearly web hosting subscription. Websites don’t sit in the air. They live in servers, and since you don’t own a server, you rent one from a web hosting company for your site. There are other ongoing costs like yearly domain and site backup subscriptions, depending on the features of your web hosting package. If hire someone or a company to manage your website, then the ongoing expenses will go into the yearly amount they charge you for management and maintenance.

There you go. Equip yourself with ample information pertaining to the above-mentioned points and you are ready to begin work on your site. Of course, if you need any help setting up your website or if you want to make the process seamless, then talk to one of our staff at Macaulay Gidado and we will get you started.

Seven Things You Can Do with Your Domain Name

Seven things you can do with your domain name - Macaulay Gidado

When people say they need a domain name, the first thought that comes to mind is, “they want to set up a website”. While that may be appropriate, a domain name can do much more. Are you holding off on registering a domain name? Perhaps because you are not quite sure what to do with it? Here are seven ways you can use it.

Secure Your Online Identity with a Domain Name

Cyber-squatters and domain investors are getting more desperate to make money online every day. Securing your online identity has never been more important. You may not need a website for yourself or company today (very unlikely). But you most certainly will in the future. Registering your ideal domain name now will save you the headache and cost of acquiring it tomorrow from any domain investor who beats you to it.

Also, if you own a company, then securing your domain name become paramount. You might also want to secure similar names relevant to your brand. This will protect you from competitors or traffic hijackers looking to divert some of your customers or site visitors to their websites.

Even if you aren’t currently making use of the domain name, you can let it sit there, until you are ready to use it. This is referred to as domain parking.

Make Money Through Monetized Parking of Your Domain Name

People sometimes confuse domain parking and monetized domain parking. With domain parking, you simply register a domain name without using it. But with monetized parking, you opt in for your registrar to set up a dummy webpage for your domain name and list adverts targeting type-in traffic to the domain.

Making tangible money with monetized parking is not as easy as advertised online. Going with the meaning of ‘type-in traffic’, your domain name should be a popular keyword or keyword phrase. One people are likely to type into the URL bar out of curiosity or when searching for a website related to the keyword. Example: people.com. Your domain can also be a misspelling like twtter.com. The goal is capture people searching for twitter.com, but who omitted the “i” by mistake.

In any case, the number of such domain names you register will also count towards how much you make from monetized domain parking.

Sell Your Domain

Many people are into domain investing. And it’s extremely profitable for those that understand the mechanics. It involves registering domain names you believe will be in demand in the future. It also involves a bit or a lot of waiting. After which you then sell the domains off to whoever is willing to pay the price you want.

While many domain investors make hundreds or thousands of dollars on a single name, some great domain names go ahead to land their owners deals worth tens or hundreds of thousands of dollars—sometimes even millions.

If you have some domain names you want to sell, here is how you go about doing it.

Set Up a Website

This is the major reason for domain name registration. When someone types in your domain name into the URL bar of their browser, your website is what they should find. It doesn’t matter what type of website. It can be:

  • A blog, where you share regular compelling content about a topic in which you are an expert.
  • An ecommerce website where you sell products online.
  • A company website where you display information about your company and your product or service, generate leads, and relate with your customers.
  • A personal website with info about you (this can come in the form of an author website, an online resume, even a virtual business card listing where you can be found online and offline, and so on).

You can set up a website at your domain by selecting a webhosting plan.

Setup a Personalised Email Address

Have you have ever wanted an email address that says @yourname.com? Perhaps for your personal use or for your business? You must have at a point wondered how to procure it. Well, it all starts with you registering a domain name that equally says yourname.com. Whether you set up such an email via your domain registrar or Google app, there is no denying that it will make you appear professional to whomever sees your email in their inbox.

The best part is that you can even set up as many email addresses as you want at that domain.

Forward Your Domain

There are many applications for this. You can forward your domain name to your website, Facebook page, twitter timeline, or to some other social media profile. This is especially handy when you have high-traffic domain names you simply don’t want to park. Instead of letting the traffic waste, you redirect it to any webpage of yours that needs it.

To forward a domain, simply login to your domain account manager, select the domain you want to forward, input the URL of the page you want it forwarded to, save, and you are done.

Lease Your Domain

This is another alternative when you don’t want to sell your domain name. However, it’s not a very popular one. Even so, if you find someone that is willing to pay monthly or yearly to host a website on your domain, by all means enjoy the opportunity. With leasing your domain, you can eat your cake and have it. But your domain must be a hot cake (commands much traffic or benefits whatever the renter wants to do with it) for anyone or company to want to lease it.

Just make sure that your contract with this person clearly states what they can’t use the domain for, as you don’t want them jeopardising its value by doing something illegal or something that may get it blacklisted by bodies like Google. The contract should also include the conditions under which any of you can terminate the lease.

These are the major ways you can utilise your domain name. Here are other alternatives, although most of them fall under the abovementioned ones. Learn more about domain names here.