Seven Important Questions to Ask Your Prospective Social Media Manager

Seven important questions to ask your prospective social media manager - Macaulay Gidado

Over the years, social media has grown to become a vital aspect of online marketing. It’s no longer just a place for people to make friends, share ideas, talk about what they ate the previous night, and so on. It is now also an avenue for content marketers, brands, salespeople to reach out to consumers in the hope of inspiring engagement and generating leads.

No wonder you want to hire a social media manager to help you leverage the marketing opportunities social platforms offer.

Unfortunately, it’s not everyone that claims to understand social media marketing that actually has what it takes to pull a social networking campaign off. This is why, in your bid to hire a social media manager, you ought to ask every potential candidate that comes your way these important questions.

What Social Media Platforms Do You Recommend?

You are asking this question with the expectation that, as a skilled professional, the candidate has already researched your company’s niche and its social media marketing potentials. If they haven’t done that, then the interview should end here.

Also, the answers you get don’t matter as much as the reasons behind them. If a candidate mentions Facebook, the ‘why’ behind that reply is what you want to know.

What Two Social Marketing Metrics Are Worth Monitoring?

The candidate should be very conversant with inciting ‘engagement’. Companies thrive on engagement. They must be skilled at creating social media content that arouses conversations about a business and among any audience. Also, they ought to have handled social campaigns in the past and successfully generated leads.

This is where their experience and past successes bare themselves. From their reply you should notice whether or not they can help your company incite engagement and generate leads.

What’s the Difference Between Social Marketing and Social Customer Service?

Your candidate should be able to sail through this question. It’s not very different from asking the difference between marketing and customer service.

The former is about planting a purchase thought in (prospective) customers’ minds. Then guiding that thought—and, hence, the customers—to the point where they make orders. The latter requires the ability to manage customers’ grievances on social media platforms. Mind you, social networking sites are where consumers express themselves the most. So if you can’t put a lid on a complaint there, it will definitely escalate.

How Would You Manage a Social Reputation Crisis?

News, especially bad ones, spread like wildfire. Social media platforms only fuel the spread. Your prospective social media manager should be able to contain the crisis.

A candidate who has handled such a crisis before would be more experienced than one who hasn’t. Whether experienced in reputation crisis management on social media or not, they should be able to detail down steps they would follow to get your company out of such a crisis, should it arise in the future.

How Would You Distribute Resources for a Social Marketing Campaign?

Available resources can entail time, manpower, finance, and so on. Your candidate ought to be familiar with social media marketing strategies that can help them manage the resources available to them.

When is advertising on Twitter better than using Google AdWords? What percentage of a budget should go into a Facebook campaign and how much should go into YouTube ads, and why? How would they monitor and determine the success of an ad campaign?

These and more are issues they have to address.

What Social Media Channels Have You Managed?

Your candidate should be able to point you to professional content they have written. Study their blogs, social media profiles, past achievements and, possibly, failures. Weigh their content. Does it suite the various platforms on which it appears? Is it compelling? Is it SE optimised?

What Would Be Your Goal If We Hired You?

People often mistake the number of Facebook fans or Twitter followers they have as their true audience. But followers and fans don’t carry much weight unless you are able to engage them. A thousand Twitter followers that lead to ten sales is better than a million that lead to no sales.

When you ask about your candidate’s goal for your company, the answer you want to hear shouldn’t simply be about number of fans or followers. It should be more about engagement. About likes, replies, comments, and about conversion.

Also ask how the candidate plans on attaining that goal of theirs.

Remember, whoever you hire as your social media manager becomes the online voice of your brand. Definitely you want someone who understands what you do or sell; someone who is passionate about your business; someone creative and innovative.

Hopefully, the aforementioned questions will help you make the right choice. You could also checkout our other blog post on social media marketing for more tips.

Ten Social Media Marketing Rules Every Business Needs to Adopt

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

Experts have said it time and time again that in this digital age social media marketing is a vital aspect of marketing for businesses. The question is: why are many businesses not seeing tangible results in spite of their efforts to elevate their customer base and maximize sales through social media marketing?

Success with social media marketing involves more than just making efforts. To get it to work for you, there are basic fundamentals you must follow. Without them, you social media marketing efforts will all be a waste.

Here are the fundamentals:

Listen More on Social Media

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

You want success with your social media marketing? Then learn to listen more and talk less. It’s only when you listen that you understand. Read the online content your target audience posts. Join their discussions. Learn the stuff that is important to them. Doing this will help you create social media content that add value to their lives. It will help you initiate conversations that they care about.

Focus

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

What’s that popular saying? Yes, “Jack of all trades, master of none.” If you are this person, then you are wasting your time. Having a focused social media strategy and content will help your target audience assign an identity to your social brand. It will help you build a stronger brand, a more targeted leads pool, and give you a better chance at success.

Favour Quality on Social Media

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
As Steve Jobs said, “Quality is more important than quantity.” Five hundred social connections that engage with and share your social content is better than fifty thousand connections that never engages with your content after liking or following your brand or social media. Always keep that in mind as you grow your connections.

Patience

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
There’s nothing like overnight success. Success with social media marketing takes time. If you are looking for overnight success, chances are that you are the type that buys social media followers and likes and then end up regretting it in the end. Of course, it’s possible for a post to go viral and pull in thousands of followers or likes in a day, but it’s more possible that, like everyone else, you will need to commit months or even years of hard work to growing your social presence. Just be patients.

Virality

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
When you build your social audience by publishing quality, amazing, and thought-provoking content, chances are that they will share your posts with their audiences. By so doing, they will open up new entry points for people to find you on social media.

Influence

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Search for influencers in your niche which have quality audiences that are interested in your product or service. Try engaging with these influencers, but be careful so that you don’t appear stalkerish or trollish.. Make relevant, thoughtful comments on their posts. Chances are that if you stick around long enough, they will notice you, check out your page, and possibly even share your content with their audience.

Value

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Direct promotion is a bad social media strategy. Social media is where people go to make friends and interact with one another. Direct promotion will only make you appear trollish. Sooner or later, people will stop paying attention to your posts. Some will even unfollow, unlike, unfriend, or block you. Instead of direct promotion or focusing on conversion, try creating and sharing posts compelling posts and building healthy relationships with your audience and influencers. With time, when these people become curious about you and what you do, this strategy will pay off.

Acknowledgement

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Nobody likes to be ignored. In fact, ignoring someone on social media is one of the easiest ways to lose their connection. Always reply to comments on your social media posts and wall. Even when you can’t reply, give the comments a like at least. Also, always check your social media messages and acknowledge people that send you messages. You might also want to talk about your audience and share their posts that you love. That way, you show them that they are important to you. People typically reciprocate kindness.

Accessibility

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
In a way, this is related to acknowledgement. Never post content on your social media and then vanish. You have to be available, not just to monitor the conversation your post has initiated but also to participate in that conversation.

Consistency

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
If you truly want your social media marketing to be fruitful, then you need to be consistent. Don’t post today and then disappear for a week. You need to post regularly. Better still, post at an interval your audience expects. Perhaps at 1pm every day or or two. That way, your audience will look forward to your next post, just as people look forward to the next episode of their favorite TV show.

There you have it. Follow these rules of social media marketing and improve the chances of your efforts yielding favourable results.

Find out how Macaulay Gidado and Republic Digital can help your business find success on Social Media.