Are You Cut Out to Be an Entrepreneur?

Are-You-Cut-Out-to-Be-an-Entrepreneur - Macaulay Gidado

More than 50% of young people want to become an entrepreneur. That’s according a 2015 survey by EY. Many other researches by various other bodies like UPS also support this data. Young people want to be their own boss, and chances are that you too want that.

The big question is: Are you cut out for it?

Okay. Let’s get one thing straight. No one can tell you what you can or cannot do. Anyone can do anything if they put their mind to it.

Wait a minute. If that’s the case, why then are businesses failing left and right? I mean, according to Forbes, 90% of startups fail. The thing is that some people fail to assess themselves and their options before leaping into building a business. Hence, they end up setting themselves up for failure.

Therefore, before you leap, please evaluate yourself using the tips below.

You Can’t Stand Pressure

Weigh yourself before jumping into starting a business. Ask yourself. Can you stand pressure? Does being uncomfortable make you panic? If it does, then perhaps you are not cut out for self-employment. Or maybe you need help running your business. Why? Because business is about trying new things and daring to grow by stepping out of your comfort zone.

You Are Looking for Quick Cash

Quick cash in business is a fairy tale. If you want quick cash, then try gambling. Profit in business takes time to come. In the beginning, it’s all about spending–investing. Profit only comes when you business becomes successful. And for a business to become successful, it need to solve a problem, to add value to people’s lives. Focus on that first and profit will flow in later.

You Are Impatient

Business takes time to grow, to start pulling in money. In the beginning, it’s usually tough, but then there are times it will get tougher and you would be tempted to quit. Your success will depend heavily on your ability to stay the course and push through those tough times. If you are impatient, chances are that entrepreneurship isn’t for you.

You Are Afraid of Attention

Being an entrepreneur can be like becoming a celebrity. From an employee who often complain about their boss, you become an employer who has to put up with both the complaints of his or her employees and clients. You also become a spokesperson for your business. You become the front man. If you can’t handle attention (whether positive or native), you might want to think twice about becoming an entrepreneur.

You Hate Bumpy Roads

Okay, granted. Everybody hates bumpy roads. The big question is how resilient are you? If a bumpy road is the only way to reaching your destination, would you follow it or turn back? If your answer is the latter, then becoming your own boss is probably not for you. Why? Because there’s never are no flat surfaces when it comes to doing business. It’s a bumpy ride all the way. The key to transcending the bumps resides in being prepared.

You Love Complexity

Complexity can ruin your business if you let it. If you understand complex stuff and your business is built around complexity, then you have set yourself up for failure. Remember that a business is supposed to solve a problem, not create one. Something complex is a problem. A solution means breaking down that problem into simple pieces that people can understand. To thrive, your business needs to be easy to communicate to both your employees and customers. No one says yes to something they don’t understand.

You Think Marketing Doesn’t Work

Well, think again. Without proper marketing, your product or service will languish in oblivion. Okay, maybe not. I believe the correct way to put this is that you (and your workers) will be the only one(s) that know(s) about it. Why? Because when you create something new, no one will know of its existence until you tell people about it. When you tell a friend or family member about your product, that’s marketing. Now imagine this: by investing some money marketing, you can tell thousands, if not millions, of other people. Isn’t that great for business? Of course, it is.

You Can’t Explain Your Business Idea

If you can’t explain your business idea to other people, then chances are that you don’t even understand the idea. Entrepreneurs work with partners, employees, vendors, and customers. At one point or another, you are going to have to delegate tasks, outsource task, direct others on what to do, present your business plan to your partners or investors, and so on. How can you do those things effectively if you can’t explain or don’t understand your own business idea? Remember, understand makes for proper strategy and implementation. If you have having trouble explaining your idea, then entrepreneurship might not be for you.

You Don’t Like Solving Problems

I have news for you: business is all about solving problems. In the beginning, you probably have a problem you believe your business solves. But after launching your first product, you will realise that some customers are not satisfied with it. This creates further problems. To thrive you need to be the type of person that don’t run from their problems. You need to be the sort of person that loves solving problems.

Now that you have evaluated yourself, what do you think? Are you cut out for doing business? Whether your answer is yes or no, I have good news for you. You can build a successful business. You just need to be wise by working with the right people. If you are deficient in an area, it’s possible to get help in that area.

That’s what successful business-people do. They bring people together in order to achieve their goals.

Four Ways to Keep Your Content Marketing Blog Up-to-Date

4 ways to keep your content marketing blog up-to-date

Every serious content marketer knows this truth. It’s getting harder to conceptualize original ideas pertaining to content marketing. This makes regular blog updates a Herculean Task.

The truth is: there are still a lot of untapped compelling ideas. It’s not just about using your imagination and putting more creativity into your posts. No. It’s also about your passion for content marketing and the reason behind your content marketing strategies.

Here are four ways you can maintain frequent updates of your content marketing blog without succumbing to despair.

Rediscover Your Passion for Content Marketing

Lack of passion. That’s where the problem lies.

They say content marketing generates leads and drives sales, but this isn’t true for most people in the business. Many are struggling unavailingly to come up with new ideas to talk about on their blogs.

A question you should ask yourself is: if you lack the passion to write a compelling post, how do you expect you audience to find the passion to read and enjoy it?

How do you find your passion?

The phrase, content marketing, alone suggests we are all in it for the money. That’s true. But there has to be a supporting reason, one that pulls you through the bad times when the money isn’t coming. It could be your need to get heard. It could also be your desire to help people.

Rediscover that reason. Perhaps it can help you restart your passion for content marketing.

Help People

If your passion is to help people, then leverage it. If not, learn to care about more than what you get out of content marketing. Why? Because focusing on just your gains can quickly turn into despair when your content marketing efforts aren’t yielding your expected results—this can hamper your zeal.

Content marketing concerns helping people. You help them acquaint themselves with certain subjects in the hope that the knowledge you pass on spurs them to make a decision about your product or service.

If you have knowledge or experience about a certain subject, share them. Use them as post ideas. If your expertise is beneficial, people will always show their appreciation, perhaps, by purchasing what you are selling.

Also, helping people comes with fulfillment, which can serve as inspiration for conceptualizing more post ideas.

Outsource Your Content

A lot of content marketers outsource their content. It’s just reasonable. Sometimes you may be overwhelmed or too busy with work to write. Forcing it can lead to further stress and frustration, and even when you manage to produce some content in that condition, the quality may be in question and would only jeopardise your readership.

This is why it is ideal to have another content writer on speed dial for emergencies.

Also, by hiring another content writer, you take advantage of other people’s expertise and introduce a new voice to your blog.

However, be sure to properly vet whoever you hire to ascertain they are passionate about your niche and are professional enough to follow your guidelines.

Do you need help with your content marketing, Macaulay Gidado is here for you.

Welcome Guest Posts

Publishing guest posts from other bloggers in your niche is another way of keeping your blog up to date even when you feel uninspired to write.

In addition, welcoming guest posts will not only help you introduce your readers to new voices and views. It will improve your site’s authority through link building too, since the guest writers will obviously link from their blogs to their guest posts on yours. This in turn channels more traffic to your website.

Still, you ought to have a ‘submission guideline’ page detailing the requirements you want guest posts on your blog to fulfil. That way you maintain a certain level of control over what appears on your blog and ensure they don’t go against your niche as well as your blogs goals and objectives.

Whatever you do, never fall below standards. Always aim to offer value, for it’s mostly with content that is valuable to your readers that your content marketing can yield the desired result.

How to Keep Your Marketing Emails Out of Your Subscribers’ Spam Folders

How-to-Keep-Your-Marketing-Emails-Out-of-Your-Subscribers-Spam-Folders - Macaulay Gidado

Many businesses incorporate email marketing in their promotional and marketing strategy. But very few are seeing tangible results.

Why is that?

The simplest and most reasonable answer is that your targeted audience isn’t engaging with your emails. And when a subscriber doesn’t find your emails engaging, the easiest way to get rid of you is to mark one of your emails as spam. Then straight to the spam folder all of your subsequent emails will go. You obviously don’t want that. It would defeat the purpose of sending out marketing emails in the first place.

What can you do about this?

Simple. Give your emails a better chance with your audience by trying out these powerful tips.

Ask Yourself The Following Vital Questions

The first step to solving a problem is by identifying its cause. Therefore, ask yourself these questions:

  • Are my subscribers’ email provider diverting my emails to spam?
  • Are my emails delivering or not? Find out by checking your deliverability and spam score using this tool.
  • Do your subscribers think you are spamming them? This typically happens when your subscribers don’t find your email content engaging enough, when your emails arrive too frequently, or when they are too focused on making sales.
  • Are people unsubscribing from your mailing list?
  • Are your subscribers marking your emails as spam?

Remember that merely identifying a problem doesn’t magically solve it. Don’t just ask questions. Don’t just try to identify the causes of your email marketing failure. You need to address and solve the problem. Otherwise, your email marketing campaigns will keep failing.

Try Email Content Filtering

This simply helps your filter both your outbound mails so as to help you avoid dispatching spammy emails, depending on your filtering parameters. When you don’t send out spammy emails, you lower the chances of your emails getting tossed into the spam folder. Services like Every Cloud Tech will even help you generate reports detailing how your emails fares out there.

Don’t Hide the Unsubscribe Link or Button

You might think that hiding the unsubscribe button or making it difficult to find will help you lower the rate at which you lose subscribers. But trust me, it’s a mistake. It would only frustrate subscribers. And when frustration sets in, the easiest way out is to toss the email causing that frustration into the spam folder–problem solved.

Why is this bad?

When a user marks your email or address as spam, their email service provider (ESP) automatically begins to divert subsequent emails from your address into the user’s spam folder. Now, when a lot of users under the same ESP mark your email or address as spam, the ESP could blacklist your address. This means the ESP will begin pushing emails from you into everyone’s spam folder. That’s including the spam folders of people that are actually interested in your emails.

Therefore, always make the unsubscribe button visible and easy to find.

Avoid Sending Emails to Non-Subscribers

Mining the web for email addresses is a shady strategy scammers and spammers use. Therefore, avoid sending newsletters or marketing emails to people that don’t want them. Doing so would only undermine your brand’s reputation and increase the chances of your emails landing in the spam folder. Also avoid sending emails to people that have already unsubscribed from your list.

Use a Reputable Hosting Service to Improve Your Email Marketing

Where do you host your email server? Make sure the IP address is not blacklisted by top email service providers–learn more here. Better still, use a reputable hosting services.

The above-mentioned tips may not entirely save your email marketing campaign. But they will go a long way in increasing your chances of finding success. They will help you keep your marketing emails from your subscribers’ spam folders.

Seven Important Questions to Ask Your Prospective Social Media Manager

Seven important questions to ask your prospective social media manager - Macaulay Gidado

Over the years, social media has grown to become a vital aspect of online marketing. It’s no longer just a place for people to make friends, share ideas, talk about what they ate the previous night, and so on. It is now also an avenue for content marketers, brands, salespeople to reach out to consumers in the hope of inspiring engagement and generating leads.

No wonder you want to hire a social media manager to help you leverage the marketing opportunities social platforms offer.

Unfortunately, it’s not everyone that claims to understand social media marketing that actually has what it takes to pull a social networking campaign off. This is why, in your bid to hire a social media manager, you ought to ask every potential candidate that comes your way these important questions.

What Social Media Platforms Do You Recommend?

You are asking this question with the expectation that, as a skilled professional, the candidate has already researched your company’s niche and its social media marketing potentials. If they haven’t done that, then the interview should end here.

Also, the answers you get don’t matter as much as the reasons behind them. If a candidate mentions Facebook, the ‘why’ behind that reply is what you want to know.

What Two Social Marketing Metrics Are Worth Monitoring?

The candidate should be very conversant with inciting ‘engagement’. Companies thrive on engagement. They must be skilled at creating social media content that arouses conversations about a business and among any audience. Also, they ought to have handled social campaigns in the past and successfully generated leads.

This is where their experience and past successes bare themselves. From their reply you should notice whether or not they can help your company incite engagement and generate leads.

What’s the Difference Between Social Marketing and Social Customer Service?

Your candidate should be able to sail through this question. It’s not very different from asking the difference between marketing and customer service.

The former is about planting a purchase thought in (prospective) customers’ minds. Then guiding that thought—and, hence, the customers—to the point where they make orders. The latter requires the ability to manage customers’ grievances on social media platforms. Mind you, social networking sites are where consumers express themselves the most. So if you can’t put a lid on a complaint there, it will definitely escalate.

How Would You Manage a Social Reputation Crisis?

News, especially bad ones, spread like wildfire. Social media platforms only fuel the spread. Your prospective social media manager should be able to contain the crisis.

A candidate who has handled such a crisis before would be more experienced than one who hasn’t. Whether experienced in reputation crisis management on social media or not, they should be able to detail down steps they would follow to get your company out of such a crisis, should it arise in the future.

How Would You Distribute Resources for a Social Marketing Campaign?

Available resources can entail time, manpower, finance, and so on. Your candidate ought to be familiar with social media marketing strategies that can help them manage the resources available to them.

When is advertising on Twitter better than using Google AdWords? What percentage of a budget should go into a Facebook campaign and how much should go into YouTube ads, and why? How would they monitor and determine the success of an ad campaign?

These and more are issues they have to address.

What Social Media Channels Have You Managed?

Your candidate should be able to point you to professional content they have written. Study their blogs, social media profiles, past achievements and, possibly, failures. Weigh their content. Does it suite the various platforms on which it appears? Is it compelling? Is it SE optimised?

What Would Be Your Goal If We Hired You?

People often mistake the number of Facebook fans or Twitter followers they have as their true audience. But followers and fans don’t carry much weight unless you are able to engage them. A thousand Twitter followers that lead to ten sales is better than a million that lead to no sales.

When you ask about your candidate’s goal for your company, the answer you want to hear shouldn’t simply be about number of fans or followers. It should be more about engagement. About likes, replies, comments, and about conversion.

Also ask how the candidate plans on attaining that goal of theirs.

Remember, whoever you hire as your social media manager becomes the online voice of your brand. Definitely you want someone who understands what you do or sell; someone who is passionate about your business; someone creative and innovative.

Hopefully, the aforementioned questions will help you make the right choice. You could also checkout our other blog post on social media marketing for more tips.

Ten Social Media Marketing Rules Every Business Needs to Adopt

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

Experts have said it time and time again that in this digital age social media marketing is a vital aspect of marketing for businesses. The question is: why are many businesses not seeing tangible results in spite of their efforts to elevate their customer base and maximize sales through social media marketing?

Success with social media marketing involves more than just making efforts. To get it to work for you, there are basic fundamentals you must follow. Without them, you social media marketing efforts will all be a waste.

Here are the fundamentals:

Listen More on Social Media

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

You want success with your social media marketing? Then learn to listen more and talk less. It’s only when you listen that you understand. Read the online content your target audience posts. Join their discussions. Learn the stuff that is important to them. Doing this will help you create social media content that add value to their lives. It will help you initiate conversations that they care about.


Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

What’s that popular saying? Yes, “Jack of all trades, master of none.” If you are this person, then you are wasting your time. Having a focused social media strategy and content will help your target audience assign an identity to your social brand. It will help you build a stronger brand, a more targeted leads pool, and give you a better chance at success.

Favour Quality on Social Media

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
As Steve Jobs said, “Quality is more important than quantity.” Five hundred social connections that engage with and share your social content is better than fifty thousand connections that never engages with your content after liking or following your brand or social media. Always keep that in mind as you grow your connections.


Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
There’s nothing like overnight success. Success with social media marketing takes time. If you are looking for overnight success, chances are that you are the type that buys social media followers and likes and then end up regretting it in the end. Of course, it’s possible for a post to go viral and pull in thousands of followers or likes in a day, but it’s more possible that, like everyone else, you will need to commit months or even years of hard work to growing your social presence. Just be patients.


Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
When you build your social audience by publishing quality, amazing, and thought-provoking content, chances are that they will share your posts with their audiences. By so doing, they will open up new entry points for people to find you on social media.


Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Search for influencers in your niche which have quality audiences that are interested in your product or service. Try engaging with these influencers, but be careful so that you don’t appear stalkerish or trollish.. Make relevant, thoughtful comments on their posts. Chances are that if you stick around long enough, they will notice you, check out your page, and possibly even share your content with their audience.


Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Direct promotion is a bad social media strategy. Social media is where people go to make friends and interact with one another. Direct promotion will only make you appear trollish. Sooner or later, people will stop paying attention to your posts. Some will even unfollow, unlike, unfriend, or block you. Instead of direct promotion or focusing on conversion, try creating and sharing posts compelling posts and building healthy relationships with your audience and influencers. With time, when these people become curious about you and what you do, this strategy will pay off.


Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Nobody likes to be ignored. In fact, ignoring someone on social media is one of the easiest ways to lose their connection. Always reply to comments on your social media posts and wall. Even when you can’t reply, give the comments a like at least. Also, always check your social media messages and acknowledge people that send you messages. You might also want to talk about your audience and share their posts that you love. That way, you show them that they are important to you. People typically reciprocate kindness.


Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
In a way, this is related to acknowledgement. Never post content on your social media and then vanish. You have to be available, not just to monitor the conversation your post has initiated but also to participate in that conversation.


Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
If you truly want your social media marketing to be fruitful, then you need to be consistent. Don’t post today and then disappear for a week. You need to post regularly. Better still, post at an interval your audience expects. Perhaps at 1pm every day or or two. That way, your audience will look forward to your next post, just as people look forward to the next episode of their favorite TV show.

There you have it. Follow these rules of social media marketing and improve the chances of your efforts yielding favourable results.

Find out how Macaulay Gidado and Republic Digital can help your business find success on Social Media.

Five Powerful Tips That Will Help You Generate Sales Leads Online

Five Powerful Tips That Will Help You Generate Sales Leads Online - Macaulay Gidado

With many businesspeople desperate to grow their companies on the internet, the number of options on generating leads and sales online has escalated. Worse, most of them amount to nothing.

Of course, there is no one proper way to generate leads and sales online. What works for one businessperson may not work for another, and vice versa. It’s up to these people hoping to maximise growth online to search and discover what works for their businesses.

Here are some effective ways to generate sales leads, tips that deviate a tad from the regular ones online today. Therefore, do not expect to see SEO broadly or specifically discussed. While it is a good means of generating sales leads, it has become all too rampant.

Set up a website

Five Powerful Tips That Will Help You Generate Sales Leads Online

Every business has to have a base of operation. This isn’t only true for brick and mortar businesses. Whether you have an offline office or not, a website is essential if you hope to tap into an online audience.

Of course, you could operate your company’s online presence using a Facebook or LinkedIn Page. But that would not be as effective and flexible as using a website. Not when websites entail informative pages where visitors can learn things they need to know about your company.

To set up a successful company website, you will need a befitting domain name. A reputable web hosting service. A creative website designer. Compelling content. And more.

A website is the converging point for all your online content, the core of your internet presence. If someone should find you on Facebook or in a forum, the page should be able to direct him or her to your website.

Here is a step-by-step guide to creating a website for your business.

Create properly targeted content

Five Powerful Tips That Will Help You Generate Sales Leads Online

Whether you are posting content on your blog or social media, it is vital that you focus on the niche of your business. If you sell fiction books, then talk about fiction writing or novels without sounding like you are advertising. You can even break the niche down by talking about a specific genre of fiction—the genre you write or sell, obviously.

That way, you can filter out those visitors that aren’t interested in what you are selling. There is no point in having a hundred thousand blog followers when none of them cares about your posts, much less want to purchase what you offer. Alternatively, just ten followers who care deeply about your products and would order them anytime and any day are more valuable.

Send out newsletters

Five Powerful Tips That Will Help You Generate Sales Leads Online - Macaulay Gidado

Sometimes, some site visitors require a nudge or two to care. If a visitor was interested in your content enough to opt in for your email subscription, then it is very likely that that person would be happy to find your newsletter in his or her inbox and to even purchase your products or services.

With newsletters, you take the content to your audience. It is similar to what salespeople do—they call and call. They even pay prospective clients visits.

As an entrepreneur hoping to reach a wider audience online, you need to be proactive. The blogosphere is saturated. If you want to get heard, you need to be in your prospective clients’ inboxes. Learn the basics of good newsletters. Send out newsletters twice a month at least.

Be real on social platforms

Five Powerful Tips That Will Help You Generate Sales Leads Online - Macaulay Gidado

While social media platforms are massive sources of prospective leads, they require patience and extra efforts in order to become tangibly valuable. Most people make the mistake of going over to Facebook or Twitter and marketing away immediately, posting links and product images. In the end, what do they get? A few clicks that amount to nothing.

The key to generating leads via the social media is ‘getting people there to value you’. It sounds simple, but it isn’t. There are two ways you can be valuable on social platforms—either you become a friend worth having around or you become influential through meeting people’s needs.

It’s only then that people who know you on social platforms would care to check out your website or products. Why? Because you’ve got them curious.

Make use of keyword phrases

Five Powerful Tips That Will Help You Generate Sales Leads Online - Macaulay Gidado

Whether you want to advertise using Google AdWords or Facebook, whether you prefer to go it alone using proper search engine optimisation to drive traffic from search engines to your website, you must first understand how keywords work so you can better use them to target a specific audience.

The crucial point is selecting a relevant few that represent your brand and the terms people use when searching for the types of products and services you offer.

Find out how Macaulay Gidado can help your business generate sales leads.

Eight Ways to Make Your Content Marketing Stand Out

Eight Ways to Make Your Content Marketing Stand Out

With the number of blogs crowding the internet, it can be difficult to find your footing much less stand out in the content marketing world. However, with a simple set of rules, you can get your content to hover confidently above seventy-five percent of the multitude.

Successful companies like Amazon and The Huffington Post abide by these rules and, because of that, have seen immeasurable success.

Why can’t you?

Since you have read up to this point, there’s no reason you too can’t experience that level of success. You just have to immerse yourself and your content in the tips below.

Find Your Niche and Be Original

Maybe you aren’t plagiarizing someone else’s content, but originality goes beyond not copying and pasting. Discover your niche and expand on it. Being original doesn’t only help you rank better on search engines like Google, but helps you build integrity and reliability also.

Be Brief and to the Point

With the amount of information on the internet, the average person has the attention span of an undisciplined dog. When you now consider other parts of our lives — our jobs, chores, relationships — you begin to see why it’s paramount for your audience to easily find what brought them to your page. Dawdle over getting your points across and you will lose your spell on them.

Create Attention-grabbing Content

Give your audience something to take away from every post. Is your blog about horses? Strategically placing a new horse training or grooming tip in every post can go a long way in engaging your audience. It’s like waiting for the next episode of Game of Thrones. Your audience knows you are going to post a new tip next week and they can’t wait.

Use Captivating Titles

Some people say, “Don’t judge a book by its cover,” but the truth is that we all do that every day. It’s the way the world works. A great title is like the beautiful wrapping around a Christmas present. Make it a promise, a mystery, a question that identifies with your audience…

Your First Sentence Matters

If your first sentence doesn’t resonate with a reader, that reader will most likely click away to a YouTube video or something else. The bad news is: it doesn’t end there. Your subsequent sentences have to matter also and build on one another.

Update Regularly with Fresh Content

If you want regular traffic to your site, whether via search engines or word of mouth, you ought to post, not just regularly, but new ideas that satisfy your niche also.

Now, think of your website as a TV series. Every week you release a new episode that further explores the world and characters. In this case, you post great, new content that explores your niche. This is what leaves them coming back.

White Space is Good

It forces you to use short paragraphs. No-one wants to read a massive lump of words because it’s tiring to the eye and brain. Using white space efficiently creates a sort of ‘pause’ for the reader, as in stopping after a distance to catch your breath. Here is a good example of an excellent use of white space.

Use Video and Audio

Some people favor watching videos to reading, and a good audio can be useful to folk who are extremely busy. A mother, who wouldn’t read while cooking, just might decide to listen to your podcast instead.

There you have it. Stick to these rules and the many others across the internet, and your content may yet rise above its peers.

Find out how Macaulay Gidado can help with your content marketing.