HOW TO NAVIGATE THE BUSINESS TERRAIN

How to Design and Develop a Great Brand Identity
Last time, we talked about what brand identity is and isn’t. You can read the post here. Talking about brand identity without mentioning ‘design’ is like talking about a building without including its foundation. This doesn’t mean that brand identity ends in design. As a matter of fact, it doesn’t. The job of a great … Read more
What brand identity is and isn't - Macaulay Gidado
What Brand Identity Is and Isn’t
Before we dive into the topic brand identity, let’s try a more familiar question: what makes up your public image? A typical answer can entail a host of things, from your sense of fashion to how you behave in public. These all come together to make up your public image or personal identity. Brand Identity … Read more
Seven things you can do with your domain name - Macaulay Gidado
Seven Things You Can Do with Your Domain Name
When people say they need a domain name, the first thought that comes to mind is, “they want to set up a website”. While that may be appropriate, a domain name can do much more. Are you holding off on registering a domain name? Perhaps because you are not quite sure what to do with … Read more