Online Ads Success: Eight Unobstructive Ways to Get Them Noticed

MACAULAY GIDADO makes it easier for entrepreneurs to do what they love.

The way we do business is rapidly shifting from physical to online presence. So it can be tempting to launch a website with the intention to make money overshadowing the need for quality content or services. Very often than not, we all bump into sites whose idea of making money via online ads borders on ferocity.

Banners in the middle of posts. Several monetized pictures inside a post. Misleading links. They all rank among the top reasons visitors click away as soon as they land on a site. You, of course, want those visitors to stay long enough to see your online ads and click on them.

Here are eight simple, non-technical tips that will ensure your online ads get a firm amount of attention.

Always Put Content First; Not Your Online Ads

There’s nothing more satisfying than great content. When your content is of stellar quality and serves your audience’s need, you gain reliability. And when your visitors find you trustworthy, they want to linger and check out more of what you have to offer. By spending more time on your website, they are bound to notice those unobtrusive strategically-placed online ads on your sidebars and footers, and they will click on them because you have already made them believe that everything on your website serves their needs.

Don’t Start Out Desperate for Income Through Online Ads

This is one of the biggest mistakes new website owners make. They launch a site and a day later, they have plastered every part of it with online ads. This can be very damaging to the reputation of a website, because it doesn’t serve the site’s audience. If you have ever stumbled upon one of those websites whose daily posts are monetized lists of products from Amazon, you begin to understand how frustrating a site riddled with adverts can be.

First build your content. Let your audience flow in. Gain their trust. Then start out with a few online ads placed in the right corners of your website.

The Reputation of Your Hosting Company Matters

Before choosing a web hosting service, it’s essential to make sure the uptime percentage of your favorite hosting company is as close to 100% as possible. A low uptime percentage means a host is likely to develop issues more frequently than ones with higher percentages. And whenever the issues arise, the websites hosted under them will become unavailable to visitors. This can be very detrimental to the reputation of a website, as readers are unlikely to return. This in turn translates to fewer eyes to notice your online ads.

So be wise in choosing a host.

A Good Design Can Go a Long Way

If your website is a product or service, then its design is the packaging. And in today’s world, packaging has become as important as content. Purchase a professional theme, one that suites the concept of your website. Hire a good designer—maybe an illustrator also.

It, however, isn’t all about how beautiful you make your website. It’s rather about whether the beauty complements the purpose. A tech site with lots of flowers and pink in its design can be a huge turn off for visitors, especially male ones—you have to consider that the tech world is dominated by men. If your design turns your visitors off, then be sure those visitors aren’t going to bother noticing your online ads. They, however, will surely turn away.

There’s also the issue of navigation. It’s paramount for visitors to easily find what they are looking for in your website. Any confusion brought by poor structure can most certainly scare them away. Thus your online ads become meaningless.

Update Your Site Regularly

Regular fresh content is what pulls visitors back to your site. No-one wants to read or watch the same thing over and over again. Post new tips every week, or better still twice a week. Make them relevant and interesting. Is your site an online store? Then update the images of your products and services with more creative images. Make your audience salivate with the promise of new, tasty content.

The more people that return to your website, the more likely your online ads are going to get noticed.

Don’t Stick Online Ads Everywhere

This is very simple. Don’t place online ads on every part of your site. Not in the middle of a post—this is very bad when it comes to image ads. Also not on pages like the ‘Contact’ and ‘About’ pages. And certainly not as a pop-up—this one can be especially annoying. Some very successful sites today know to limit their online ads to the sidebars and sometimes to the bottom of posts. You should learn from them.

Focus each content on one topic

By focusing each post on one topic, you help google Adsense easily learn which ads are relevant to your content and which ones are not. That way, you avoid the mistake of letting your readers, who visit your site to, perhaps, get your pig farming tips, see ads about first-class airline tickets.

Don’t Slow Your Pages Down with Ads

Too many ads, especially image ads, on a single page can slow the page down, and reader don’t have the patience to wait for a page to finish loading. If you make them wait, they might turn away to a faster website, and this defeats the purpose of you putting up all those ads in the first place.

So why not limit the number of ads on your pages. Make it reasonable. Two ads that get a hundred clicks per day are more profitable than ten ads that slow down everything to the extent that nothing gets clicked.

There are, of course, many other tips that can help you guarantee your ads get noticed. With these ones, however, you are on your way to safely making money with your adverts without annoying your precious audience.

How to Keep Your Marketing Emails Out of Your Subscribers’ Spam Folders

How-to-Keep-Your-Marketing-Emails-Out-of-Your-Subscribers-Spam-Folders - Macaulay Gidado

Many businesses incorporate email marketing in their promotional and marketing strategy. But very few are seeing tangible results.

Why is that?

The simplest and most reasonable answer is that your targeted audience isn’t engaging with your emails. And when a subscriber doesn’t find your emails engaging, the easiest way to get rid of you is to mark one of your emails as spam. Then straight to the spam folder all of your subsequent emails will go. You obviously don’t want that. It would defeat the purpose of sending out marketing emails in the first place.

What can you do about this?

Simple. Give your emails a better chance with your audience by trying out these powerful tips.

Ask Yourself The Following Vital Questions

The first step to solving a problem is by identifying its cause. Therefore, ask yourself these questions:

  • Are my subscribers’ email provider diverting my emails to spam?
  • Are my emails delivering or not? Find out by checking your deliverability and spam score using this tool.
  • Do your subscribers think you are spamming them? This typically happens when your subscribers don’t find your email content engaging enough, when your emails arrive too frequently, or when they are too focused on making sales.
  • Are people unsubscribing from your mailing list?
  • Are your subscribers marking your emails as spam?

Remember that merely identifying a problem doesn’t magically solve it. Don’t just ask questions. Don’t just try to identify the causes of your email marketing failure. You need to address and solve the problem. Otherwise, your email marketing campaigns will keep failing.

Try Email Content Filtering

This simply helps your filter both your outbound mails so as to help you avoid dispatching spammy emails, depending on your filtering parameters. When you don’t send out spammy emails, you lower the chances of your emails getting tossed into the spam folder. Services like Every Cloud Tech will even help you generate reports detailing how your emails fares out there.

Don’t Hide the Unsubscribe Link or Button

You might think that hiding the unsubscribe button or making it difficult to find will help you lower the rate at which you lose subscribers. But trust me, it’s a mistake. It would only frustrate subscribers. And when frustration sets in, the easiest way out is to toss the email causing that frustration into the spam folder–problem solved.

Why is this bad?

When a user marks your email or address as spam, their email service provider (ESP) automatically begins to divert subsequent emails from your address into the user’s spam folder. Now, when a lot of users under the same ESP mark your email or address as spam, the ESP could blacklist your address. This means the ESP will begin pushing emails from you into everyone’s spam folder. That’s including the spam folders of people that are actually interested in your emails.

Therefore, always make the unsubscribe button visible and easy to find.

Avoid Sending Emails to Non-Subscribers

Mining the web for email addresses is a shady strategy scammers and spammers use. Therefore, avoid sending newsletters or marketing emails to people that don’t want them. Doing so would only undermine your brand’s reputation and increase the chances of your emails landing in the spam folder. Also avoid sending emails to people that have already unsubscribed from your list.

Use a Reputable Hosting Service to Improve Your Email Marketing

Where do you host your email server? Make sure the IP address is not blacklisted by top email service providers–learn more here. Better still, use a reputable hosting services.

The above-mentioned tips may not entirely save your email marketing campaign. But they will go a long way in increasing your chances of finding success. They will help you keep your marketing emails from your subscribers’ spam folders.