Do You Know How to Setup an Email Alias on Your G Suite Email?

Set up email alias for g suite email - Macaulay Gidado

An email alias is basically an alternative email address (whether already assigned to a mailbox or not) that you can use to send out or reply to emails via your mail mailbox. Last time, I talked about how to configure catch-all routing on G Suite. Today, I will talk about setting up an email alias on your G Suite email so that you can send out, or reply to routed, emails as the address they were sent to.

For instance, if catch-all routing allows you to receive emails sent to unassigned addresses on your domain, an email alias allows you to reply to the received emails using the same email address they were sent to, in spite of the fact that the email address doesn’t actually exist.

HERE IS HOW TO CONFIGURE AN EMAIL ALIAS ON G SUITE EMAIL

  • Go to mail.google.com and login
Setup Email Alias on G Suite Email - Macaulay Gidado
  • On the top right corner, click the gear icon and then “settings”.
Do You Know How to Setup an Email Alias on Your G Suite Email?
  • On the next page, click “Accounts”. Scroll down a bit and Click “add an email address”
Do You Know How to Setup an Email Alias on Your G Suite Email?
  • On the window that pops up, fill out the name you want to use for that email address. Could be your name. It could be “Support”. Could also be “Customer Care”. It’s up to you. Type in the email address you want to create. This could be [email protected]
Setup Email Alias on G Suite Email - Macaulay Gidado
    • Make sure that the box for “Treat as an alias” is checked. Then click the “Next Step” button under.
  • Google will send a verification code to the email address you added above.
Setup Email Alias on G Suite Email - Macaulay Gidado
    • If this doesn’t happen automatically, click “send verification” on the window that appears.
    • This is where it gets tricky. If the email address you added above is an existing one, then check the mailbox for that email address to find the verification code. If the email address doesn’t exist, then make sure you have set up catch-all routing on your G Suite account so that the verification email can be routed to your catch-all mailbox. Otherwise, you will not receive the verification code.
    • Next, Log into your mailbox on another window or tab.
  • Open the email by Google and retrieve the code. Or just click the verification link in the email.
  • If you prefer to verify using the confirmation code, then go back to the previous window, paste the code, and click “verify”.
Setup Email Alias on G Suite Email - Macaulay Gidado
    • You will be returned to settings.
  • Then look for where it says “When replying to a message”. Under it, check the box for “Reply from the same address the message was sent to”

That’s it. Time to test everything to make sure it works.

    • Have someone send an email to your alias. If you have catch-all routing on, you will get the email.
  • Now reply to that email and check with the receiver to make sure that they are seeing your alias and not your main email address as the sender.

You can repeat this whole process again and again, depending on the number of email addresses you want to add as a alias. I think there’s a limit though — 30 aliases to be precise.

Do You Know How to Configure Catch-All Routing on G Suite?

Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing

Well, I will show you how. First, let’s talk about what catch-all routing is and why you need it.

A catch-all, also called a wild-card email address, refers to your chosen G Suite mailbox for catching all emails sent to any nonexistent email address on your domain, and it doesn’t matter if that nonexistent address is [email protected] or [email protected]. It doesn’t matter the combination the sender uses. So far as the email address is associated with your domain, you will receive the email in your catch-all mailbox.

At Macaulay Gidado, we configured catch-all routing to avoid losing emails when customers misspell any of our email addresses. So if you are a business, I recommend you set yours up.

Catch-all routing also came in handy when we were starting out as a business.

  • First, it allowed us to set up email aliases (on our domain) that don’t just send emails but also receive them. The only downside to this is that all emails go into one email box, unless you set up filters and forwarding. Anyway, this is something that can also be fixed with Slack-Gmail integration if you work with a team. Using Gmail filters and labels can also help you makes sense of everything in your inbox.

 

  • Like any other business, we had departments. It only made sense to use [email protected] for sending and receiving support emails, and [email protected] for managing inquiries. It made us look professional. Naturally, we would have needed to register a G Suite user for “support”, and then another for “inquiries”, and so on. Initially, we went with combining catch-all routing and aliases. It was fun while it lasted. But it’s not scalable if you work with a team.

I think this second benefit is more suited for a one-man business. It’s not going to save you much. But the savings can buy you coffee on a boring day.

Without any further ado, here’s how to configure catch-all routing on your G Suite

Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Now, click Apps
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Click G Suite
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Click GMail
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Scroll to the bottom of the next page and click Advanced Settings
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Once on the following page, press “Ctrl + F” on your keyboard and then type in “Catch-all” to find the catch-all section.
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Find where “Routing Locally applied” is written and click “add a new routing”. This is usually not visible until you hover over it. In the screenshot below, I have highlighted where you need to hover so that “add a new routing” can appear.
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • On the pop-up window, check the boxes for “Inbound”, “Internal — sending”, and “Internal -receiving”.
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Scroll down to “Envelope recipient” and check the box for “Change Envelope Recipient”. Under it, check the box for “Replace recipient” Then next to “Replace recipient”, type in the email address whose mailbox you want to use as your catch-all mailbox. This should naturally be your G Suite email address.
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Scroll down more to “Encryption (onward delivery only)”. Check the box for “Require secure transport (TLS)”
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • Below it, click “Show Options”
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • More options will appear. Under “Account types to affect”, check the box for “Unrecognized/Catch-all” and click “Add Setting”. This will take you back to the page right under the pop up.
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
  • To save everything, click “save”.
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing

That’s it. You are done. Now emails sent to any unassigned email address on your domain will be routed to the mailbox you chose as your catch-all mailbox.

Next, I will show you how to set up email alias so you can send out or reply to emails as up to 30 unassigned email addresses on your domain.

This article also appeared on Macaulay Gidado’s Medium publication.

How to Keep Your Marketing Emails Out of Your Subscribers’ Spam Folders

How-to-Keep-Your-Marketing-Emails-Out-of-Your-Subscribers-Spam-Folders - Macaulay Gidado

Many businesses incorporate email marketing in their promotional and marketing strategy. But very few are seeing tangible results.

Why is that?

The simplest and most reasonable answer is that your targeted audience isn’t engaging with your emails. And when a subscriber doesn’t find your emails engaging, the easiest way to get rid of you is to mark one of your emails as spam. Then straight to the spam folder all of your subsequent emails will go. You obviously don’t want that. It would defeat the purpose of sending out marketing emails in the first place.

What can you do about this?

Simple. Give your emails a better chance with your audience by trying out these powerful tips.

Ask Yourself The Following Vital Questions

The first step to solving a problem is by identifying its cause. Therefore, ask yourself these questions:

  • Are my subscribers’ email provider diverting my emails to spam?
  • Are my emails delivering or not? Find out by checking your deliverability and spam score using this tool.
  • Do your subscribers think you are spamming them? This typically happens when your subscribers don’t find your email content engaging enough, when your emails arrive too frequently, or when they are too focused on making sales.
  • Are people unsubscribing from your mailing list?
  • Are your subscribers marking your emails as spam?

Remember that merely identifying a problem doesn’t magically solve it. Don’t just ask questions. Don’t just try to identify the causes of your email marketing failure. You need to address and solve the problem. Otherwise, your email marketing campaigns will keep failing.

Try Email Content Filtering

This simply helps your filter both your outbound mails so as to help you avoid dispatching spammy emails, depending on your filtering parameters. When you don’t send out spammy emails, you lower the chances of your emails getting tossed into the spam folder. Services like Every Cloud Tech will even help you generate reports detailing how your emails fares out there.

Don’t Hide the Unsubscribe Link or Button

You might think that hiding the unsubscribe button or making it difficult to find will help you lower the rate at which you lose subscribers. But trust me, it’s a mistake. It would only frustrate subscribers. And when frustration sets in, the easiest way out is to toss the email causing that frustration into the spam folder–problem solved.

Why is this bad?

When a user marks your email or address as spam, their email service provider (ESP) automatically begins to divert subsequent emails from your address into the user’s spam folder. Now, when a lot of users under the same ESP mark your email or address as spam, the ESP could blacklist your address. This means the ESP will begin pushing emails from you into everyone’s spam folder. That’s including the spam folders of people that are actually interested in your emails.

Therefore, always make the unsubscribe button visible and easy to find.

Avoid Sending Emails to Non-Subscribers

Mining the web for email addresses is a shady strategy scammers and spammers use. Therefore, avoid sending newsletters or marketing emails to people that don’t want them. Doing so would only undermine your brand’s reputation and increase the chances of your emails landing in the spam folder. Also avoid sending emails to people that have already unsubscribed from your list.

Use a Reputable Hosting Service to Improve Your Email Marketing

Where do you host your email server? Make sure the IP address is not blacklisted by top email service providers–learn more here. Better still, use a reputable hosting services.

The above-mentioned tips may not entirely save your email marketing campaign. But they will go a long way in increasing your chances of finding success. They will help you keep your marketing emails from your subscribers’ spam folders.

Seven Things You Can Do with Your Domain Name

Seven things you can do with your domain name - Macaulay Gidado

When people say they need a domain name, the first thought that comes to mind is, “they want to set up a website”. While that may be appropriate, a domain name can do much more. Are you holding off on registering a domain name? Perhaps because you are not quite sure what to do with it? Here are seven ways you can use it.

Secure Your Online Identity with a Domain Name

Cyber-squatters and domain investors are getting more desperate to make money online every day. Securing your online identity has never been more important. You may not need a website for yourself or company today (very unlikely). But you most certainly will in the future. Registering your ideal domain name now will save you the headache and cost of acquiring it tomorrow from any domain investor who beats you to it.

Also, if you own a company, then securing your domain name become paramount. You might also want to secure similar names relevant to your brand. This will protect you from competitors or traffic hijackers looking to divert some of your customers or site visitors to their websites.

Even if you aren’t currently making use of the domain name, you can let it sit there, until you are ready to use it. This is referred to as domain parking.

Make Money Through Monetized Parking of Your Domain Name

People sometimes confuse domain parking and monetized domain parking. With domain parking, you simply register a domain name without using it. But with monetized parking, you opt in for your registrar to set up a dummy webpage for your domain name and list adverts targeting type-in traffic to the domain.

Making tangible money with monetized parking is not as easy as advertised online. Going with the meaning of ‘type-in traffic’, your domain name should be a popular keyword or keyword phrase. One people are likely to type into the URL bar out of curiosity or when searching for a website related to the keyword. Example: people.com. Your domain can also be a misspelling like twtter.com. The goal is capture people searching for twitter.com, but who omitted the “i” by mistake.

In any case, the number of such domain names you register will also count towards how much you make from monetized domain parking.

Sell Your Domain

Many people are into domain investing. And it’s extremely profitable for those that understand the mechanics. It involves registering domain names you believe will be in demand in the future. It also involves a bit or a lot of waiting. After which you then sell the domains off to whoever is willing to pay the price you want.

While many domain investors make hundreds or thousands of dollars on a single name, some great domain names go ahead to land their owners deals worth tens or hundreds of thousands of dollars—sometimes even millions.

If you have some domain names you want to sell, here is how you go about doing it.

Set Up a Website

This is the major reason for domain name registration. When someone types in your domain name into the URL bar of their browser, your website is what they should find. It doesn’t matter what type of website. It can be:

  • A blog, where you share regular compelling content about a topic in which you are an expert.
  • An ecommerce website where you sell products online.
  • A company website where you display information about your company and your product or service, generate leads, and relate with your customers.
  • A personal website with info about you (this can come in the form of an author website, an online resume, even a virtual business card listing where you can be found online and offline, and so on).

You can set up a website at your domain by selecting a webhosting plan.

Setup a Personalised Email Address

Have you have ever wanted an email address that says @yourname.com? Perhaps for your personal use or for your business? You must have at a point wondered how to procure it. Well, it all starts with you registering a domain name that equally says yourname.com. Whether you set up such an email via your domain registrar or Google app, there is no denying that it will make you appear professional to whomever sees your email in their inbox.

The best part is that you can even set up as many email addresses as you want at that domain.

Forward Your Domain

There are many applications for this. You can forward your domain name to your website, Facebook page, twitter timeline, or to some other social media profile. This is especially handy when you have high-traffic domain names you simply don’t want to park. Instead of letting the traffic waste, you redirect it to any webpage of yours that needs it.

To forward a domain, simply login to your domain account manager, select the domain you want to forward, input the URL of the page you want it forwarded to, save, and you are done.

Lease Your Domain

This is another alternative when you don’t want to sell your domain name. However, it’s not a very popular one. Even so, if you find someone that is willing to pay monthly or yearly to host a website on your domain, by all means enjoy the opportunity. With leasing your domain, you can eat your cake and have it. But your domain must be a hot cake (commands much traffic or benefits whatever the renter wants to do with it) for anyone or company to want to lease it.

Just make sure that your contract with this person clearly states what they can’t use the domain for, as you don’t want them jeopardising its value by doing something illegal or something that may get it blacklisted by bodies like Google. The contract should also include the conditions under which any of you can terminate the lease.

These are the major ways you can utilise your domain name. Here are other alternatives, although most of them fall under the abovementioned ones. Learn more about domain names here.