HOW TO NAVIGATE THE BUSINESS TERRAIN

Macaulay Gidado - What Makes Up a Successful Web Presence?
What Makes Up a Successful Web Presence?
To understand the question, you first need to understand what web presence actually means. This isn’t the time to go consulting Wikipedia because, for some absurd reason, they have the definition of web presence backwards on the site. Web presence, also called online presence or Internet presence, simply means your online penetration. This is the … Read more
How-to-Keep-Your-Marketing-Emails-Out-of-Your-Subscribers-Spam-Folders - Macaulay Gidado
How to Keep Your Marketing Emails Out of Your Subscribers’ Spam Folders
Many businesses incorporate email marketing in their promotional and marketing strategy. But very few are seeing tangible results. Why is that? The simplest and most reasonable answer is that your targeted audience isn’t engaging with your emails. And when a subscriber doesn’t find your emails engaging, the easiest way to get rid of you is … Read more