HOW TO NAVIGATE THE BUSINESS TERRAIN

Mental Health for Entrepreneurs
There’s this saying about sports, that they are 90% physical and 10% mental. The same can be said about being an entrepreneur. Today, I’m going to talk about mental health for entrepreneurs. Over the years, a good fraction of what we do here at Macaulay Gidado has always entailed identifying our clients’ needs, having them … Read more
TransferWise: Peer-to-peer money transfer Service that Works
Wise: Peer-to-peer money transfer Service that Works
This peer-to-peer fintech industry disruptor is on a mission to save businesses and individuals time and money when it comes to secured international money transfer. Overview Launched in 2011, Wise, formerly known as TransferWise, makes sending money around the world simple, easy, and convenient. It prides itself as a service characterized by transparent operations and … Read more
Acada
Creating an Acada account
To create an Acada account on acada.app, you need to sign up with your email address. With this account, you can: Follow the steps below to create your account 3. Enter your valid email address and click “SIGN IN” 4. A sign in link will be sent to the email address you provided. Follow the … Read more
Mistakes Businesses Make When Setting Up a Website - Macaulay Gidado
Mistakes Businesses Make When Setting Up a Website
Okay, I’m not going to drone about the usual stuff you are likely to find online when you Google this topic. You know, points like “failing to customize your theme”, “forgetting to make your business site responsive”, “not implementing a good SEO strategy”, “poor navigation”, “using too many pop-ups”, blah, blah, blah… I’m not trying … Read more
Are-You-Cut-Out-to-Be-an-Entrepreneur - Macaulay Gidado
Are You Cut Out to Be an Entrepreneur?
More than 50% of young people want to become an entrepreneur. That’s according a 2015 survey by EY. Many other researches by various other bodies like UPS also support this data. Young people want to be their own boss, and chances are that you too want that. The big question is: Are you cut out … Read more
Nine-Ways-to-Boost-Your-Company-Websites-Credibility - Macaulay Gidado
Nine Ways to Boost Your Company Website’s Credibility
Trust will always play an important role in the purchase decisions of consumers. The questions are: How reliable are you? Do your prospective customers trust you? What does you track record say about you? And ultimately, does your website engender trust in your leads? When consumers don’t trust you, good luck selling your product, and … Read more
How to Design and Develop a Great Brand Identity
Last time, we talked about what brand identity is and isn’t. You can read the post here. Talking about brand identity without mentioning ‘design’ is like talking about a building without including its foundation. This doesn’t mean that brand identity ends in design. As a matter of fact, it doesn’t. The job of a great … Read more
10 business lesson every new entrepreneur needs to learn - Macaulay Gidado
Ten Business Lessons Every New Entrepreneur Should Never Forget
No-one goes into a business knowing everything to expect. Business has a learning curve. There are things you learn through research or mentorship and there are things you only learn through experience. However prepared a new entrepreneur is, there comes a time early in their business life when they say, “I wish someone had mentioned … Read more
Eight Benefits of Professional Web Design - Macaulay Gidado
Eight Benefits of Professional Web Design
Quality web design is the building block of great websites and thus is an invaluable investment for any company looking to establish its online presence. An excellent design will cost between a few thousands to hundreds of thousands of dollars—sometimes even millions for hefty websites—depending on the features and the type of website. The big … Read more
Six Tips for Increasing Your Business’ Operational Efficiency - Macaulay Gidado
Six Tips for Increasing Your Business’ Operational Efficiency
Any businessperson that wants his or her business to remain competitive among its peers has to channel a lot of efforts into improving its operational efficiency. This is especially true for small and midsize businesses, considering their limited resources. To manage your business efficiently, you have to analyse every aspect of your operation and curb … Read more
Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Ten Social Media Marketing Rules Every Business Needs to Adopt
Experts have said it time and time again that in this digital age social media marketing is a vital aspect of marketing for businesses. The question is: why are many businesses not seeing tangible results in spite of their efforts to elevate their customer base and maximize sales through social media marketing? Success with social … Read more
Ten Pitfalls of Starting an Online Business - Macaulay Gidado
Ten Pitfalls of Starting an Online Business
Thousands of people launch their business every day. Unfortunately, many of them have little or no idea of what to expect and they end up falling into the same pitfalls that brought down a lot of start-up companies in the past If you are in the process of starting a new business, this post is … Read more
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