HOW TO NAVIGATE THE BUSINESS TERRAIN

How to choose a domain name for your business - Macaulay Gidado
How to Choose a Domain Name for Your Business
When choosing a domain name for your business, you obviously want to get it right. A great domain name can make a big difference in your quest to make your business an online success. How then do you choose the right domain name? Many experts have come up with various tips on choosing a great … Read more
Protecting your personal online brand
Protecting Your Personal Brand Online: Important Things You Need to Know
Gone are the days when business owners and corporations are the only entities faced with protecting their online brands. That’s a truth that can’t be disputed. Individuals now need to protect their personal brand. Of course, it’s easy to imagine that, since you don’t own a business, there’s no brand to protect. However, instead of … Read more
How to Design and Develop a Great Brand Identity
Last time, we talked about what brand identity is and isn’t. You can read the post here. Talking about brand identity without mentioning ‘design’ is like talking about a building without including its foundation. This doesn’t mean that brand identity ends in design. As a matter of fact, it doesn’t. The job of a great … Read more
What brand identity is and isn't - Macaulay Gidado
What Brand Identity Is and Isn’t
Before we dive into the topic brand identity, let’s try a more familiar question: what makes up your public image? A typical answer can entail a host of things, from your sense of fashion to how you behave in public. These all come together to make up your public image or personal identity. Brand Identity … Read more