Online Ads Success: Eight Unobstructive Ways to Get Them Noticed

MACAULAY GIDADO makes it easier for entrepreneurs to do what they love.

The way we do business is rapidly shifting from physical to online presence. So it can be tempting to launch a website with the intention to make money overshadowing the need for quality content or services. Very often than not, we all bump into sites whose idea of making money via online ads borders on ferocity.

Banners in the middle of posts. Several monetized pictures inside a post. Misleading links. They all rank among the top reasons visitors click away as soon as they land on a site. You, of course, want those visitors to stay long enough to see your online ads and click on them.

Here are eight simple, non-technical tips that will ensure your online ads get a firm amount of attention.

Always Put Content First; Not Your Online Ads

There’s nothing more satisfying than great content. When your content is of stellar quality and serves your audience’s need, you gain reliability. And when your visitors find you trustworthy, they want to linger and check out more of what you have to offer. By spending more time on your website, they are bound to notice those unobtrusive strategically-placed online ads on your sidebars and footers, and they will click on them because you have already made them believe that everything on your website serves their needs.

Don’t Start Out Desperate for Income Through Online Ads

This is one of the biggest mistakes new website owners make. They launch a site and a day later, they have plastered every part of it with online ads. This can be very damaging to the reputation of a website, because it doesn’t serve the site’s audience. If you have ever stumbled upon one of those websites whose daily posts are monetized lists of products from Amazon, you begin to understand how frustrating a site riddled with adverts can be.

First build your content. Let your audience flow in. Gain their trust. Then start out with a few online ads placed in the right corners of your website.

The Reputation of Your Hosting Company Matters

Before choosing a web hosting service, it’s essential to make sure the uptime percentage of your favorite hosting company is as close to 100% as possible. A low uptime percentage means a host is likely to develop issues more frequently than ones with higher percentages. And whenever the issues arise, the websites hosted under them will become unavailable to visitors. This can be very detrimental to the reputation of a website, as readers are unlikely to return. This in turn translates to fewer eyes to notice your online ads.

So be wise in choosing a host.

A Good Design Can Go a Long Way

If your website is a product or service, then its design is the packaging. And in today’s world, packaging has become as important as content. Purchase a professional theme, one that suites the concept of your website. Hire a good designer—maybe an illustrator also.

It, however, isn’t all about how beautiful you make your website. It’s rather about whether the beauty complements the purpose. A tech site with lots of flowers and pink in its design can be a huge turn off for visitors, especially male ones—you have to consider that the tech world is dominated by men. If your design turns your visitors off, then be sure those visitors aren’t going to bother noticing your online ads. They, however, will surely turn away.

There’s also the issue of navigation. It’s paramount for visitors to easily find what they are looking for in your website. Any confusion brought by poor structure can most certainly scare them away. Thus your online ads become meaningless.

Update Your Site Regularly

Regular fresh content is what pulls visitors back to your site. No-one wants to read or watch the same thing over and over again. Post new tips every week, or better still twice a week. Make them relevant and interesting. Is your site an online store? Then update the images of your products and services with more creative images. Make your audience salivate with the promise of new, tasty content.

The more people that return to your website, the more likely your online ads are going to get noticed.

Don’t Stick Online Ads Everywhere

This is very simple. Don’t place online ads on every part of your site. Not in the middle of a post—this is very bad when it comes to image ads. Also not on pages like the ‘Contact’ and ‘About’ pages. And certainly not as a pop-up—this one can be especially annoying. Some very successful sites today know to limit their online ads to the sidebars and sometimes to the bottom of posts. You should learn from them.

Focus each content on one topic

By focusing each post on one topic, you help google Adsense easily learn which ads are relevant to your content and which ones are not. That way, you avoid the mistake of letting your readers, who visit your site to, perhaps, get your pig farming tips, see ads about first-class airline tickets.

Don’t Slow Your Pages Down with Ads

Too many ads, especially image ads, on a single page can slow the page down, and reader don’t have the patience to wait for a page to finish loading. If you make them wait, they might turn away to a faster website, and this defeats the purpose of you putting up all those ads in the first place.

So why not limit the number of ads on your pages. Make it reasonable. Two ads that get a hundred clicks per day are more profitable than ten ads that slow down everything to the extent that nothing gets clicked.

There are, of course, many other tips that can help you guarantee your ads get noticed. With these ones, however, you are on your way to safely making money with your adverts without annoying your precious audience.

6 Reasons People Leave Your Website

6-Reasons-People-Leave-Your-Website - Macaulay Gidado

The Internet is swarming with information—some great, some not. With a few keywords and a click of the mouse, a reader can easily compel the search engine to display thousands of results related to their research. Each result, belonging to one website or another, is competing with the others for the reader’s attention.

This means the reader has plenty of options to go through. Should they land on your website, you have around fifteen seconds to convince them to not leave. Even if they linger for more than fifteen seconds, you have to also worry about engaging them and making sure they return next time.

To understand how to make your site visitors to stay, you must first understand why they leave. Below are some of the notorious reasons that make people leave a site.

Misleading domain name

6 Reasons People Leave Your Website

It’s very unlikely that your domain name will make your visitors click away from your site as soon as they land there, unless your domain name or site title are misleading—then it’s very likely. It would be like a tech geek looking for Wi-Fi tips visiting a website with, say, ‘hotspot’ in its domain name, only him to discover it’s a site about sex toys. He will most likely leave the website.

Therefore, it’s important that your domain name depicts the content of your website so that you don’t attract the wrong people who would only leave as soon as they come.

Monotonous Content

6 Reasons People Leave Your Website

When you get visitors and ask them what they want to drink, some may say tea, some others may ask for coffee, another may request for a beer, and others may choose water. Likewise, every one of your website visitors cannot be interested in the same way of digesting information.

Some may prefer sliding through pictures to reading, some others may be into watching videos, while a few others may love reading but only when words are integrated with graphics.

It’s all about preference.

Experiment with new ways of presenting your content. Use slides, infographics, videos, reviews et cetera to capture and keep the attentions of different types of visitors.

Too many adverts on Your Website

6 Reasons People Leave Your Website

There is nothing more annoying than ads appearing everywhere, nagging to be clicked, obstructing visitors from acquiring the information that brought them to your website.

The worst types are popup ads. They are in the same league as mosquitos. Try visiting a site with lots of them and you will understand why anyone would click the ‘back’ button as soon as they start emerging.

As a general rule, avoid using them in places they will obstruct your visitors’ view. Also avoid large picture or banner ads—if you must use them, they shouldn’t be the first thing your visitors see. And be subtle with your monetisation efforts.

Disruptive videos and audios

6 Reasons People Leave Your Website

While videos and audios are viable ways to diversify your content and the ways you present it, they can be disruptive if not used properly. They can make a visitor turn around and leave.

Instead of videos that play automatically, give your visitors a choice to play or not play your videos. Humans love free will. Taking it away from one is like pushing the person away. Also, sometimes a visitor might come across your website while in a library. If your website’s background sound is loud, then the person will definitely leave.

Bad Navigation

6 Reasons People Leave Your Website

A bad navigation is like a washed-out map. And a washed-out map is so useless that we often crumple it up and toss it into the wastebasket. A main navigation scattered all through a web page, hidden, or designed with unclear images will only frustrate your visitors. Or, worse, make them leave.

Also, your main navigation should entail links to the essential pages on your website. Those pages should be easy to find. For instance, if a visitor that wants to use your service can’t find a link to your ‘about’ or ‘contact’, the opportunity they brought will be lost to you when they leaves.

Your main navigation should be well-grouped, well-placed, and should list your major pages. Ideal positions for your main navigation are the top of the page and the sidebars. Those are the places people look first.

Other navigations should also be easy to find. If you are selling a product, then the ‘buy’ button had better be under the image of that product. If you want people to subscribe to your newsletters, the ‘subscribe’ link or button should be very easy to find and should be present on your landing page.

Read more about navigation pitfalls.

Bad content and design

6 Reasons People Leave Your Website

The purpose of designing a website and filling it with content is to engage visitors. But then you can’t engage them if your content and design are neither helpful nor coherent.

Your design is like the packaging. And, much as it has to be appealing, it will be defeating your purpose for it if it obstructs the content—a good example of this is a website design that favours beautiful fonts and colours over readable texts.

Your content, on the other hand, will be defeating its own purpose if it’s chaff and not updated regularly.

Perhaps you have examined your website and believe it has none of the flaws mentioned above. Well done. But to be sure or to discover other reasons (general ones as well as those unique to your site) that push visitors away from your site, check out this list of helpful tools.