HOW TO NAVIGATE THE BUSINESS TERRAIN

4 ways to keep your content marketing blog up-to-date
Four Ways to Keep Your Content Marketing Blog Up-to-Date
Every serious content marketer knows this truth. It’s getting harder to conceptualize original ideas pertaining to content marketing. This makes regular blog updates a Herculean Task. The truth is: there are still a lot of untapped compelling ideas. It’s not just about using your imagination and putting more creativity into your posts. No. It’s also … Read more
How-to-Keep-Your-Marketing-Emails-Out-of-Your-Subscribers-Spam-Folders - Macaulay Gidado
How to Keep Your Marketing Emails Out of Your Subscribers’ Spam Folders
Many businesses incorporate email marketing in their promotional and marketing strategy. But very few are seeing tangible results. Why is that? The simplest and most reasonable answer is that your targeted audience isn’t engaging with your emails. And when a subscriber doesn’t find your emails engaging, the easiest way to get rid of you is … Read more
Five Powerful Ways to Drive Engagement on Your Website
When running a website (whether a personal or a business website), the main goals are usually lead generation, conversion, and sales. However, whatever leads your site manages to generate would translate to nothing without engagement. Thus, conversion and sales via the site would remain elusive. The question is: why engagement? One answer to that is … Read more
Protecting your personal online brand
Protecting Your Personal Brand Online: Important Things You Need to Know
Gone are the days when business owners and corporations are the only entities faced with protecting their online brands. That’s a truth that can’t be disputed. Individuals now need to protect their personal brand. Of course, it’s easy to imagine that, since you don’t own a business, there’s no brand to protect. However, instead of … Read more
How to Design and Develop a Great Brand Identity
Last time, we talked about what brand identity is and isn’t. You can read the post here. Talking about brand identity without mentioning ‘design’ is like talking about a building without including its foundation. This doesn’t mean that brand identity ends in design. As a matter of fact, it doesn’t. The job of a great … Read more
What brand identity is and isn't - Macaulay Gidado
What Brand Identity Is and Isn’t
Before we dive into the topic brand identity, let’s try a more familiar question: what makes up your public image? A typical answer can entail a host of things, from your sense of fashion to how you behave in public. These all come together to make up your public image or personal identity. Brand Identity … Read more
Seven things you can do with your domain name - Macaulay Gidado
Seven Things You Can Do with Your Domain Name
When people say they need a domain name, the first thought that comes to mind is, “they want to set up a website”. While that may be appropriate, a domain name can do much more. Are you holding off on registering a domain name? Perhaps because you are not quite sure what to do with … Read more
10 business lesson every new entrepreneur needs to learn - Macaulay Gidado
Ten Business Lessons Every New Entrepreneur Should Never Forget
No-one goes into a business knowing everything to expect. Business has a learning curve. There are things you learn through research or mentorship and there are things you only learn through experience. However prepared a new entrepreneur is, there comes a time early in their business life when they say, “I wish someone had mentioned … Read more
Expertise Demystified: How to Become an Expert - Macaulay Gidado
Expertise Demystified: How to Become an Expert
Expertise doesn’t happen overnight. While it’s possible for a talk, course, content, or project you gave or created to go viral overnight, that doesn’t make you an expert. Expertise is not about giving talks, creating content, writing a book, or building a brand. Those are merely the manifestation of possible expertise and not the real … Read more
Six Tips for Increasing Your Business’ Operational Efficiency - Macaulay Gidado
Six Tips for Increasing Your Business’ Operational Efficiency
Any businessperson that wants his or her business to remain competitive among its peers has to channel a lot of efforts into improving its operational efficiency. This is especially true for small and midsize businesses, considering their limited resources. To manage your business efficiently, you have to analyse every aspect of your operation and curb … Read more
Ten Pitfalls of Starting an Online Business - Macaulay Gidado
Ten Pitfalls of Starting an Online Business
Thousands of people launch their business every day. Unfortunately, many of them have little or no idea of what to expect and they end up falling into the same pitfalls that brought down a lot of start-up companies in the past If you are in the process of starting a new business, this post is … Read more
Create a Home for Your Marketing Offers - Macaulay Gidado
Why You Need a Landing Page for Your Business
A Landing page is simply a web page for capturing the information of visitors that land on the page. It typically does this through a conversion form, also known as a lead-capture form. A good landing page does the following: Targets a specific audience For instance, leads from a pay-per-click ad, traffic from an email … Read more