HOW TO NAVIGATE THE BUSINESS TERRAIN

Expertise Demystified: How to Become an Expert - Macaulay Gidado
Expertise Demystified: How to Become an Expert
Expertise doesn’t happen overnight. While it’s possible for a talk, course, content, or project you gave or created to go viral overnight, that doesn’t make you an expert. Expertise is not about giving talks, creating content, writing a book, or building a brand. Those are merely the manifestation of possible expertise and not the real … Read more
Eight Benefits of Professional Web Design - Macaulay Gidado
Eight Benefits of Professional Web Design
Quality web design is the building block of great websites and thus is an invaluable investment for any company looking to establish its online presence. An excellent design will cost between a few thousands to hundreds of thousands of dollars—sometimes even millions for hefty websites—depending on the features and the type of website. The big … Read more
Six Tips for Increasing Your Business’ Operational Efficiency - Macaulay Gidado
Six Tips for Increasing Your Business’ Operational Efficiency
Any businessperson that wants his or her business to remain competitive among its peers has to channel a lot of efforts into improving its operational efficiency. This is especially true for small and midsize businesses, considering their limited resources. To manage your business efficiently, you have to analyse every aspect of your operation and curb … Read more
Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Ten Social Media Marketing Rules Every Business Needs to Adopt
Experts have said it time and time again that in this digital age social media marketing is a vital aspect of marketing for businesses. The question is: why are many businesses not seeing tangible results in spite of their efforts to elevate their customer base and maximize sales through social media marketing? Success with social … Read more
Ten Pitfalls of Starting an Online Business - Macaulay Gidado
Ten Pitfalls of Starting an Online Business
Thousands of people launch their business every day. Unfortunately, many of them have little or no idea of what to expect and they end up falling into the same pitfalls that brought down a lot of start-up companies in the past If you are in the process of starting a new business, this post is … Read more
Create a Home for Your Marketing Offers - Macaulay Gidado
Why You Need a Landing Page for Your Business
A Landing page is simply a web page for capturing the information of visitors that land on the page. It typically does this through a conversion form, also known as a lead-capture form. A good landing page does the following: Targets a specific audience For instance, leads from a pay-per-click ad, traffic from an email … Read more
Why Businesses Need to Start with an MVP Macaulay Gidado
Why Businesses Need to Start with an MVP
Every successful business started somewhere. In fact, most started small. Think Twitter, Airbnb, Foursquare, and so on. When these businesses were launched, they weren’t as grand or multi-featured as they are today. They all started with a minimum viable product (MVP) and then grew gradually from there. Take Airbnb as an example. Two men, Brian … Read more
Five Powerful Tips That Will Help You Generate Sales Leads Online - Macaulay Gidado
Five Powerful Tips That Will Help You Generate Sales Leads Online
With many businesspeople desperate to grow their companies on the internet, the number of options on generating leads and sales online has escalated. Worse, most of them amount to nothing. Of course, there is no one proper way to generate leads and sales online. What works for one businessperson may not work for another, and … Read more
Inspire Yourself to Business Success with These Ten Quotes From Legendary Athletes - Macaulay Gidado
Inspire Yourself to Business Success with These Ten Quotes From Legendary Athletes
Business is never easy. There are ups and downs along the way, and many entrepreneurs fail simply because they gave up at a difficult moment. To see yours through, you need a healthy dose of motivation and inspiration, and it doesn’t matter from where you get them. In 2015, Mark Zuckerberg was said to have … Read more
People Are What Matters Most in Business - Macaulay Gidado
People Are What Matters Most in Business
What’s the most important aspect of a business? No doubt, some people might say the product. Some others might say money. And there are even those that might say the manufacturing process. Granted. These are all important aspects of doing business, but then they would all crumble without people. People, in this case, means two … Read more
Eight Ways to Make Your Content Marketing Stand Out
Eight Ways to Make Your Content Marketing Stand Out
With the number of blogs crowding the internet, it can be difficult to find your footing much less stand out in the content marketing world. However, with a simple set of rules, you can get your content to hover confidently above seventy-five percent of the multitude. Successful companies like Amazon and The Huffington Post abide … Read more
Five Legendary Entrepreneurs that Found Success Later in Life
Recent trends and reports show that millennials are start a new businesses as their baby boomer counterparts. This trends make it seem as though starting a business at a young age is a prerequisite for success. But that’s not true.