HOW TO NAVIGATE THE BUSINESS TERRAIN

MACAULAY GIDADO makes it easier for entrepreneurs to do what they love.
Online Ads Success: Eight Unobstructive Ways to Get Them Noticed
The way we do business is rapidly shifting from physical to online presence. So it can be tempting to launch a website with the intention to make money overshadowing the need for quality content or services. Very often than not, we all bump into sites whose idea of making money via online ads borders on … Read more
4 ways to keep your content marketing blog up-to-date
Four Ways to Keep Your Content Marketing Blog Up-to-Date
Every serious content marketer knows this truth. It’s getting harder to conceptualize original ideas pertaining to content marketing. This makes regular blog updates a Herculean Task. The truth is: there are still a lot of untapped compelling ideas. It’s not just about using your imagination and putting more creativity into your posts. No. It’s also … Read more
How to choose a domain name for your business - Macaulay Gidado
How to Choose a Domain Name for Your Business
When choosing a domain name for your business, you obviously want to get it right. A great domain name can make a big difference in your quest to make your business an online success. How then do you choose the right domain name? Many experts have come up with various tips on choosing a great … Read more
Nine-Ways-to-Boost-Your-Company-Websites-Credibility - Macaulay Gidado
Nine Ways to Boost Your Company Website’s Credibility
Trust will always play an important role in the purchase decisions of consumers. The questions are: How reliable are you? Do your prospective customers trust you? What does you track record say about you? And ultimately, does your website engender trust in your leads? When consumers don’t trust you, good luck selling your product, and … Read more
How-to-Keep-Your-Marketing-Emails-Out-of-Your-Subscribers-Spam-Folders - Macaulay Gidado
How to Keep Your Marketing Emails Out of Your Subscribers’ Spam Folders
Many businesses incorporate email marketing in their promotional and marketing strategy. But very few are seeing tangible results. Why is that? The simplest and most reasonable answer is that your targeted audience isn’t engaging with your emails. And when a subscriber doesn’t find your emails engaging, the easiest way to get rid of you is … Read more
Five Powerful Ways to Drive Engagement on Your Website
When running a website (whether a personal or a business website), the main goals are usually lead generation, conversion, and sales. However, whatever leads your site manages to generate would translate to nothing without engagement. Thus, conversion and sales via the site would remain elusive. The question is: why engagement? One answer to that is … Read more
Protecting your personal online brand
Protecting Your Personal Brand Online: Important Things You Need to Know
Gone are the days when business owners and corporations are the only entities faced with protecting their online brands. That’s a truth that can’t be disputed. Individuals now need to protect their personal brand. Of course, it’s easy to imagine that, since you don’t own a business, there’s no brand to protect. However, instead of … Read more
How to Design and Develop a Great Brand Identity
Last time, we talked about what brand identity is and isn’t. You can read the post here. Talking about brand identity without mentioning ‘design’ is like talking about a building without including its foundation. This doesn’t mean that brand identity ends in design. As a matter of fact, it doesn’t. The job of a great … Read more
What brand identity is and isn't - Macaulay Gidado
What Brand Identity Is and Isn’t
Before we dive into the topic brand identity, let’s try a more familiar question: what makes up your public image? A typical answer can entail a host of things, from your sense of fashion to how you behave in public. These all come together to make up your public image or personal identity. Brand Identity … Read more
Seven important questions to ask your prospective social media manager - Macaulay Gidado
Seven Important Questions to Ask Your Prospective Social Media Manager
Over the years, social media has grown to become a vital aspect of online marketing. It’s no longer just a place for people to make friends, share ideas, talk about what they ate the previous night, and so on. It is now also an avenue for content marketers, brands, salespeople to reach out to consumers … Read more
Seven things you can do with your domain name - Macaulay Gidado
Seven Things You Can Do with Your Domain Name
When people say they need a domain name, the first thought that comes to mind is, “they want to set up a website”. While that may be appropriate, a domain name can do much more. Are you holding off on registering a domain name? Perhaps because you are not quite sure what to do with … Read more
6-Reasons-People-Leave-Your-Website - Macaulay Gidado
6 Reasons People Leave Your Website
The Internet is swarming with information—some great, some not. With a few keywords and a click of the mouse, a reader can easily compel the search engine to display thousands of results related to their research. Each result, belonging to one website or another, is competing with the others for the reader’s attention. This means … Read more