HOW TO NAVIGATE THE BUSINESS TERRAIN

How to hire a freelancer
Things to Consider When Hiring a Foreign Freelancer
So you found this awesome freelancer online. They are everything. They have the experience and are cheap. And the difference in time zones means they can help you execute tasks even when your local employees are sleeping. That’s all good. We all are familiar with the many benefits, especially to growing businesses, of hiring freelancers. … Read more
Macaulay Gidado - What Makes Up a Successful Web Presence?
What Makes Up a Successful Web Presence?
To understand the question, you first need to understand what web presence actually means. This isn’t the time to go consulting Wikipedia because, for some absurd reason, they have the definition of web presence backwards on the site. Web presence, also called online presence or Internet presence, simply means your online penetration. This is the … Read more
Employee Retention: Happy Employees Are Good for Business - Macaulay Gidado
Employee Retention: Happy Employees Are Good for Business
People are the engine that powers businesses. Of course, this isn’t breaking news. The problem is that we all talk about it more often than we show it. Anyway, “people”, in this case, can be your employees or customers. Today, I’m going to talk about your employees and what it means to foster a healthy … Read more
A Comprehensive Guide to Setting Your Copywriting Fees - Macaulay Gidado
A Comprehensive Guide to Setting Your Copywriting Fees
Surfing through Fiverr the other day looking for logo design gigs, a $5 blog writing gig caught my attention. I couldn’t believe it. As I curiously opened the gig, the one thought zipping around in my head was, “Is that like a 50-word blog post?” Surprisingly, it turned out to be a 500-word blog writing … Read more
Seven Reasons to Move Team Communication to Slack
Seven Reasons to Move Team Communication to Slack
Slack ranks among the hottest next-generation communication and collaboration tools out there. You can most certainly say that the mission of the people behind the app is to change the way people communicate at work. It doesn’t matter what industry or niche you work in. Slack is virtually all-encompassing in application. If there’s a limit … Read more
Set up email alias for g suite email - Macaulay Gidado
Do You Know How to Setup an Email Alias on Your G Suite Email?
An email alias is basically an alternative email address (whether already assigned to a mailbox or not) that you can use to send out or reply to emails via your mail mailbox. Last time, I talked about how to configure catch-all routing on G Suite. Today, I will talk about setting up an email alias … Read more
Sign up for G Suite - Macaulay Gidado - Configure Catch-all Routing
Do You Know How to Configure Catch-All Routing on G Suite?
Well, I will show you how. First, let’s talk about what catch-all routing is and why you need it. A catch-all, also called a wild-card email address, refers to your chosen G Suite mailbox for catching all emails sent to any nonexistent email address on your domain, and it doesn’t matter if that nonexistent address … Read more
Mistakes Businesses Make When Setting Up a Website - Macaulay Gidado
Mistakes Businesses Make When Setting Up a Website
Okay, I’m not going to drone about the usual stuff you are likely to find online when you Google this topic. You know, points like “failing to customize your theme”, “forgetting to make your business site responsive”, “not implementing a good SEO strategy”, “poor navigation”, “using too many pop-ups”, blah, blah, blah… I’m not trying … Read more
Domain-Name-101-for-Business-Men-and-Women - Macaulay GidadoDomain-Name-101-for-Business-Men-and-Women - Macaulay Gidado
Domain Name 101 for Business Men and Women
Are you thinking of setting up a website or landing page for your business? Among the first set of things you need to do is register a domain name for your business. The problem is that when you are not IT savvy, understanding how the Domain Name System works alongside the terminology associated with it … Read more
Are-You-Cut-Out-to-Be-an-Entrepreneur - Macaulay Gidado
Are You Cut Out to Be an Entrepreneur?
More than 50% of young people want to become an entrepreneur. That’s according a 2015 survey by EY. Many other researches by various other bodies like UPS also support this data. Young people want to be their own boss, and chances are that you too want that. The big question is: Are you cut out … Read more
Eight-Things-To-Consider-Before-Building-Your-Website - Macaulay Gidado
Eight Things To Consider Before Building Your Website
In this digital age, there are a lot of individuals and businesses on the Internet offering services for building your website. For someone new to the idea of setting up a website, the sheer number of available options can be confusing. It’s no wonder many people end up finding little to no satisfaction in running … Read more
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Online Ads Success: Eight Unobstructive Ways to Get Them Noticed
The way we do business is rapidly shifting from physical to online presence. So it can be tempting to launch a website with the intention to make money overshadowing the need for quality content or services. Very often than not, we all bump into sites whose idea of making money via online ads borders on … Read more