6 Reasons People Leave Your Website

6-Reasons-People-Leave-Your-Website - Macaulay Gidado

The Internet is swarming with information—some great, some not. With a few keywords and a click of the mouse, a reader can easily compel the search engine to display thousands of results related to their research. Each result, belonging to one website or another, is competing with the others for the reader’s attention.

This means the reader has plenty of options to go through. Should they land on your website, you have around fifteen seconds to convince them to not leave. Even if they linger for more than fifteen seconds, you have to also worry about engaging them and making sure they return next time.

To understand how to make your site visitors to stay, you must first understand why they leave. Below are some of the notorious reasons that make people leave a site.

Misleading domain name

6 Reasons People Leave Your Website

It’s very unlikely that your domain name will make your visitors click away from your site as soon as they land there, unless your domain name or site title are misleading—then it’s very likely. It would be like a tech geek looking for Wi-Fi tips visiting a website with, say, ‘hotspot’ in its domain name, only him to discover it’s a site about sex toys. He will most likely leave the website.

Therefore, it’s important that your domain name depicts the content of your website so that you don’t attract the wrong people who would only leave as soon as they come.

Monotonous Content

6 Reasons People Leave Your Website

When you get visitors and ask them what they want to drink, some may say tea, some others may ask for coffee, another may request for a beer, and others may choose water. Likewise, every one of your website visitors cannot be interested in the same way of digesting information.

Some may prefer sliding through pictures to reading, some others may be into watching videos, while a few others may love reading but only when words are integrated with graphics.

It’s all about preference.

Experiment with new ways of presenting your content. Use slides, infographics, videos, reviews et cetera to capture and keep the attentions of different types of visitors.

Too many adverts on Your Website

6 Reasons People Leave Your Website

There is nothing more annoying than ads appearing everywhere, nagging to be clicked, obstructing visitors from acquiring the information that brought them to your website.

The worst types are popup ads. They are in the same league as mosquitos. Try visiting a site with lots of them and you will understand why anyone would click the ‘back’ button as soon as they start emerging.

As a general rule, avoid using them in places they will obstruct your visitors’ view. Also avoid large picture or banner ads—if you must use them, they shouldn’t be the first thing your visitors see. And be subtle with your monetisation efforts.

Disruptive videos and audios

6 Reasons People Leave Your Website

While videos and audios are viable ways to diversify your content and the ways you present it, they can be disruptive if not used properly. They can make a visitor turn around and leave.

Instead of videos that play automatically, give your visitors a choice to play or not play your videos. Humans love free will. Taking it away from one is like pushing the person away. Also, sometimes a visitor might come across your website while in a library. If your website’s background sound is loud, then the person will definitely leave.

Bad Navigation

6 Reasons People Leave Your Website

A bad navigation is like a washed-out map. And a washed-out map is so useless that we often crumple it up and toss it into the wastebasket. A main navigation scattered all through a web page, hidden, or designed with unclear images will only frustrate your visitors. Or, worse, make them leave.

Also, your main navigation should entail links to the essential pages on your website. Those pages should be easy to find. For instance, if a visitor that wants to use your service can’t find a link to your ‘about’ or ‘contact’, the opportunity they brought will be lost to you when they leaves.

Your main navigation should be well-grouped, well-placed, and should list your major pages. Ideal positions for your main navigation are the top of the page and the sidebars. Those are the places people look first.

Other navigations should also be easy to find. If you are selling a product, then the ‘buy’ button had better be under the image of that product. If you want people to subscribe to your newsletters, the ‘subscribe’ link or button should be very easy to find and should be present on your landing page.

Read more about navigation pitfalls.

Bad content and design

6 Reasons People Leave Your Website

The purpose of designing a website and filling it with content is to engage visitors. But then you can’t engage them if your content and design are neither helpful nor coherent.

Your design is like the packaging. And, much as it has to be appealing, it will be defeating your purpose for it if it obstructs the content—a good example of this is a website design that favours beautiful fonts and colours over readable texts.

Your content, on the other hand, will be defeating its own purpose if it’s chaff and not updated regularly.

Perhaps you have examined your website and believe it has none of the flaws mentioned above. Well done. But to be sure or to discover other reasons (general ones as well as those unique to your site) that push visitors away from your site, check out this list of helpful tools.

Ten Business Lessons Every New Entrepreneur Should Never Forget

10 business lesson every new entrepreneur needs to learn - Macaulay Gidado

No-one goes into a business knowing everything to expect. Business has a learning curve. There are things you learn through research or mentorship and there are things you only learn through experience. However prepared a new entrepreneur is, there comes a time early in their business life when they say, “I wish someone had mentioned that.”

This is why learning from the experience of other business people is paramount to the survival of any start-up. Although that certainly will not equip you for every single arduous and unbidden hurdle along the road to becoming a successful entrepreneur, it will guide you through most of the challenges.

Here are Ten important lessons to get you started.

Don’t Abandon Your Mission

Ten Lessons Every New Entrepreneur Should Never Forget

A core mission, a prime objective, is the bedrock of every business. It’s what gets you started, and it will be what guides you through the darkest hours in your business life. It’s what nudges you in the right direction when you misstep.

Never forget why you started your business.

It’s Okay to Be Unconventional

Not Being Unique

The business world has its apparent ‘status quo’. But then making a difference in the world is about diverging from the norm to create something new.

As a CEO, you have your personal beliefs, some of which don’t agree with the perceived business norm. While following the norm can yield good results for your company, the role of a CEO, in this modern age, has gone beyond the results.

It now entails leaving your own mark on the world. It’s now also about the ‘how’—your actions, reactions, influence, and so on. It’s about the legacy you leave behind, about how you impact the world as a CEO.

Become an Expert in Every Aspect of Your Business

Ten Lessons Every New Entrepreneur Should Never Forget - MacaulayGidado

A good CEO leads by example. Apart from that, you should be able to temporarily fill up any role in your company if the need arises—for instance, if an employee acts up or misses work, or if extra hands are needed for a task.

Acquaint yourself with the technology used in your company, become conversant with sales, legalese, data entry, and even the manual works. The knowledge will give you more control over your employees and your company as a whole.

Employ Smarter People

Ten Lessons Every New Entrepreneur Should Never Forget - MacaulayGidado

You may dread that employing people smarter than you would hurt your ego, but the truth is that if this were a competition, you had already won. As the employer; you were resourceful enough to start a company—something the smarter folk couldn’t do.

If they are truly smart, they would understand you have worked harder than them, and they will respect your decisions.

Never hire people that are ineffective, even if it’s not to save your ego. Either they lead to your company’s downfall or you end up doing most of the work for which you hired them.

Maintain a Backup Plan for Your Employees

Ten Lessons Every New Entrepreneur Should Never Forget - MacaulayGidado

As a new company, your resources are probably limited and you want to maintain a lean team. That is okay. However, be mindful of the specialised positions. You need a backup plan for them, as you do not want your operation to decelerate or halt if you lose a team member.

Hire smartly. Hire for growth.

Consider Everything an Experiment

Ten Lessons Every New Entrepreneur Should Never Forget - MacaulayGidado

Nothing is perfect in business—neither an idea nor a product. While it’s okay to trust your instincts or make assumptions, you can never really understand the potentials of a product or service until you take it on a field test with real customers.

The first batch may not live up to expectation. With time, however, your products get better, but only if you experiment and learn from the flaws.

Listen to Customers

MacaulayGidado_Maintain a Professional Customer Service

Every business person knows this. You are in business because of your customers. You cannot convince them to trade more of their hard-earned cash for your product when you can’t even listen and tailor the product to meet their need.

Customer will always leave feedback. Be open-minded. Take suggestions. Implement the viable ones. And produce better products.

Criticism Will Always Come

Ten Lessons Every New Entrepreneur Should Never Forget - MacaulayGidado

Whether from customers, rivals, or employees, criticisms are here to stay. Don’t take them so hard. Instead, fish for the gold inside them, and learn to ignore the ones targeting your company’s success.

Also, hold a regular company meeting where your employees can voice their improvement opinions. You may discern a gem that will help your company expand.

Leverage People Who Believe in You

Ten Lessons Every New Entrepreneur Should Never Forget - MacaulayGidado

Before establishing your company, you obviously researched your market, and you possibly already had people who loved what you do or make—or perhaps like minds in a network that has an affinity with your niche.

What location are these people in? How did you meet them? What did they love about you, your product, or service? Are there more of them whom you haven’t met? If they are in City A, then that’s where you need to start. Reach out to them first. Then grow from there.

Know When to Say No

Ten Lessons Every New Entrepreneur Should Never Forget - MacaulayGidado

With many opportunities out there, this is a discipline every businessperson ought to master. What you need to keep in mind is that opportunities, while enticing, always come with costs, some of which can cripple your company.

Learn to take only what you need. Don’t get greedy simply because opportunities are everywhere. Master focus and discipline.

Learn when and how to say no.

Keep these tips with you all the time, scour the internet for more, and reach out to successful business people for advice, and you may yet scale through any hurdle on your road to becoming a successful businessperson.

Expertise Demystified: How to Become an Expert

Expertise Demystified: How to Become an Expert - Macaulay Gidado

Expertise doesn’t happen overnight. While it’s possible for a talk, course, content, or project you gave or created to go viral overnight, that doesn’t make you an expert. Expertise is not about giving talks, creating content, writing a book, or building a brand. Those are merely the manifestation of possible expertise and not the real deal.

Think of it. Anyone can research a topic today and produce content about that topic overnight, but that doesn’t make them an expert in that topic. Why? Because they simply reproduced someone else’s work in their own words.

Another example: anyone can easily don a white coat and a stethoscope, but does that make the person a doctor? No. It only gives the person the appearance of a doctor. It’s all a charade.

Who then Is an Expert?

Expertise Demystified: How to Become an Expert - MacaulayGidado

An expert is someone that has immense skills and knowledge of a specialised subject. And the knowledge and skills have to be rooted in long-term studies, experience, and practice. This is the reason we admire experts, the reason we enlist their services. Because we are simply looking for a quick route to learning and using what they know and have.

For instance, when you hire Macaulay Gidado to help grow your business, you are simply leveraging the knowledge and experience the agency has gathered over many years of helping other small and medium businesses grow. And that’s a smart move.

How Do You Recognise an Expert?

  • Experts Command the Respect of Their Equals

    Trust me, it’s not enough that your mindless followers respect you. Recognition means receiving endorsements from the top players, celebrities, and mentors in your field. If you claim to be a world-class expert in Internet entrepreneurship (emphasis on world-class), then you should be receiving endorsements from the likes of Mark Zuckerberg, Jeff Bezos, and Reid Hoffman. I mean, they are some of today’s world-class entrepreneurs.

  • An Expert Offer Value

    If you call yourself an expert in blogging, then you must have a successful blog to show for it. If you call yourself a business consulting expert, then you ought to have a long row of businesses you have helped build. These show your hard work and the value you have offered over the years.

  • An Expert Can Mentor

    Being an expert means you have ample knowledge and skills to pass on. And before you can pass on knowledge or skills, you must first learn. Guess what? Learning takes years. This bring us back to my previous point: the knowledge and skills of an expert have to be rooted in long-term studies, experience, and practice. Take a look at soccer club managers, for instance. Many of them began their career as soccer players. Jose Mourinho of Manchester United and Zinedine Zidane of Real Madrid are two great examples. They each became soccer expert through many years of practice, of playing in the field. Today they are mentors.

  • Experts Receive First-Class Rates

    The truth is that you are either a pretender who collects chaff from your clients or you are the real deal and have invested yourself in many years of studies and practice. Which would you rather be? The former is often paid chaff while the latter charges first-class rates and still have individuals and businesses begging to enlist their expertise.

Let’s face the truth. When you are endorsed by your peers, deliver value, and are truly in a position to impact knowledge and skills, people will give anything to learn or use what you know.

How to Become an Expert

Expertise Demystified: How to Become an Expert - MacaulayGidado

Are you discouraged yet? Well, there’s good news. Expertise is achievable. Think of it. Top experts in the world started somewhere. If they were able to do it, chances are that you too can.

Here is How:

  • Find your passion.
  • Choose a field, one you are passionate about.
  • Set a goal. For instance, where would you be in your chosen field in the next five years?
  • Invest your time, money, concentration, and more into learning.
  • Practice, practice, practice. That the one way to improve your expertise.

As you learn and practice, always remember this quote from ‘Outliers’, a book by Malcom Gladwell: “you need at least 10,000 hours of involvement and practice to become an expert in something.”

And while you grow in your field, also remember these two points:

  1. Expertise is relative. An expert in one location can be looked upon as an amateur in another location or on a global scale. It all depends on the standards expected of your profession in your environment.
  2. There will always be someone better than you in your field. However, instead of becoming intimidated by this person, make him or her a challenge. That way, you will remain motivated to grow.

Eight Benefits of Professional Web Design

Eight Benefits of Professional Web Design - Macaulay Gidado

Quality web design is the building block of great websites and thus is an invaluable investment for any company looking to establish its online presence. An excellent design will cost between a few thousands to hundreds of thousands of dollars—sometimes even millions for hefty websites—depending on the features and the type of website.

The big question is whether or not the investment of using a professional web designer is worth its price tag. How does it positively impact your business?

Professional Web Design Improves Identity and Uniformity

Eight Benefits of Professional Web Design - Macaulay Gidado

Professional web designers are experts in their field, with years of mastered talent and skills. To ensure your web design resonates with your brand, they consider every aspect of your business (your niche, products and services, target customers, company logo, business cards, online profiles, and so on) before tailoring out a uniform visual representation.

A consistent design will not only improve your company’s identity, but also make your site speak to the heart and soul of your brand. Thus, instead of your website looking like that of three different businesses, the design identifies it as a brand.

Professional Web Design Makes for a Great First Impression

Eight Benefits of Professional Web Design - Macaulay Gidado

It’s human nature to worry about first impression. We hate rejection and disapproval, because we understand they leave us isolated. In business, isolation can be a deadly blow, especially because every brand needs customers’ approval to thrive. It’s only when customers approve that they are willing to swap their hard-earned money for whatever you are selling.

You can set your brand up for a powerful and lasting first online impression by investing in your web design and ensuring that it identifies with your current and prospective customers. An unprofessional company website will destroy whatever credibility and reputation you hope to build and can manifest through poor loading speed, template, colour integration, and so on.

Professional Web Design Plus Great Webhosting Boost Loading Speed

Eight Benefits of Professional Web Design - Macaulay Gidado

Research shows that a single second delay in the load time of a webpage can result in 11% decrease in page views, 16% in customer satisfaction, and 7% in conversion. This makes the loading speed of a website very vital to the survival of the brand that owns it.

A great load time can be achieved by choosing a reputable webhosting company, one with an exceptional uptime, one that allocates the ideal amount of RAM and bandwidth at a good price. There’s also the issue of whether the RAM and bandwidth can be scaled as traffic to your site grows.

But then you would be defeating the purpose of taking out a quality hosting service if your website design is poor and hindering the performance of your hosting package. This is why you should always go for a professional design service.

A professional web designer will know to simplify your web design to reduce HTTP requests for various parts of your webpages like images, scripts, flash, and stylesheet, compress your website’s resources, enable browser caching, optimise images, minify your resources, optimise CSS delivery, reduce number of plugins, reduce redirects, and perform a host of other design tasks that can tremendously speed up your site.

Professional Web Design Helps You Stand Out from Competition

Eight Benefits of Professional Web Design - Macaulay Gidado

The last thing you want is for your company website to drown in the crowd of similar website designs that populate your niche. These overused designs, no doubt, deliver some good results.

But then a company that aspires to stand apart from competition doesn’t need good results: it needs great results. Don’t imitate; imitations are never as good as their originals. Instead hire a professional designer that will build your site’s design from scratch and imbue your company’s unique selling points in the design.

Professional Web Design Generates Revenue

Eight Benefits of Professional Web Design - Macaulay Gidado

It’s naturally a human thing to be drawn to attractive, useful and important things. That trait remains the same even on the Internet. In the case of your company’s website design, the look of your pages, what they say, and the features they highlight will go a long way in converting traffic to your site into sales.

The designs of your calls to action and their locations on the pages are all part of your web design. They should be able to compel site visitors to do exactly what you need them to do.

Professional Web Design Integrates Content with Structure

Eight Benefits of Professional Web Design - Macaulay Gidado

When people visit your company website, their interest is in the content. The design is merely a means of making that content easier to digest. This implies that while design is important, it’s not the purpose of your site.

To deliver the message you are trying to pass across with your site, you need a professional web design. One that leverages useful and well-positioned navigation. Readable fonts and font sizes. A great blend of page colour and text colour. Good content organization. Well-structured catalogues. And many other design aspects.

Always remember: a great design is like an architecturally sound structure. Without the beams, columns and a strong foundation (which make up the framework of the structure), everything else crumbles.

Professional Web Design Offers Your Website an Objective Point of View

Eight Benefits of Professional Web Design - Macaulay Gidado

There is no doubt that you are the expert in your business. Or that your imagination may have cooked up a fantastical design. Putting such a design, if it can be created, to use may result in issues. Like poor loading time. A website too colourful or too dull for your niche. A design that hinders the digestion of the content, and so on.

A professional web designer understands what’s feasible and what’s not. He or she can serve as the objective perspective that can trim your raw idea to deliver an effective blend between your concept and what’s practical.

Room for Cost-effective Development

Eight Benefits of Professional Web Design - Macaulay Gidado

By using professional web design, you avoid having to pay for web design in the future when you realize the disadvantages of a poor design.

Also, a quality design is a solid foundation on which you can add extra features and tweaks in the future. You can do this without needing to give your website a complete redesign. Even when many tweaks are needed, you benefit from having developed a relationship with a professional designer. One that is familiar with your design and can make the adjustments without ruining your website.

Your website is the online equivalent of your business premises. This implies that it requires as much attention as your physical the business premises? Just the way you hired a professional to set up your physical office, hire a professional to design your website.

Get in touch with Macaulay Gidado for a professional website design.

Six Tips for Increasing Your Business’ Operational Efficiency

Six Tips for Increasing Your Business’ Operational Efficiency - Macaulay Gidado

Any businessperson that wants his or her business to remain competitive among its peers has to channel a lot of efforts into improving its operational efficiency. This is especially true for small and midsize businesses, considering their limited resources.

To manage your business efficiently, you have to analyse every aspect of your operation and curb any excess inputs that can come back to haunt your outputs.

Plug all those holes from where money is leaking out. Don’t hire more or fewer employees than you need? Are you customers unhappy? Are you running an in-house server when the cloud can help you manage costs?

Learn how to control your expenses. If not, your business isn’t going to last long. It’s Inevitable; Companies that aren’t running efficiently drown in competition and eventually find their deaths.

The death of your venture. That is obviously not what you want. Therefore, here are some tested tips that can help you maintain an efficient operation—that is, reduce costs, stay ahead of competition, boost customer satisfaction et cetera.

Embrace the Internet

Six Tips for Increasing Your Business’ Operational Efficiency - Macaulay Gidado

This cannot be skirted. An online presence is a requirement when it comes to doing business in this digital age. Especially if you want your establishment to remain afloat despite the many business-related hurdles that came with the Internet.

Doing business is like a ‘war’ and the emergence of the Internet is the introduction of guns into the war. You cannot keep relying on your swordsmanship or archery skills to stay life. In fact, your chances of surviving the war improves as soon as you pick up a gun.

The internet is that new weapon. New and formerly small companies adopt it and suddenly their successes resonate across the world.

To upgrade your business online, here are some of the things to do:

  • Set up a company website
  • You will need to register a domain name and a web hosting solution. You also need a web designer to give your website an appealing appearance and structure.
  • Run a company blog where you post free regular valuable content relevant to your niche to attract an audience that you can convert to customers.
  • Create social media accounts for your company. They can be a helpful set of marketing tools.

You may discover along the way that establishing your company online has saved you costs by cutting your business’ need for salespeople and offline advertising. The best part is that you may also find that sales have improved, since you have exposed your business to a much larger audience.

Only Go into a Business You Are Passionate About

Macaulay Gidado_Only Go into a Business You Are Passionate About

An efficient operation isn’t all about the business decisions you make along the way. It can also be about you and your employees’ zeal. This is because it is with fervent passion that you and your workers can transcend the hassles and occasional disappointments, which come with doing business, without making poor decisions.

It is also your passion that compels you and your employees to prepare for work every morning with the intentions to improve your business. It means you enjoy what you do and are dedicated to it. You do it not just for the money but for the fulfilment it brings.

Passion can be contagious. When your employees see that you are passionate about your company, it becomes a sort of motivation for them and compels them to work harder.

One way to gauge your passion for your business is by examining how easily you may abandon the venture in a time of hardship or even in a time when you have ample income streaming in through another source.

Value the Help of Others

Six Tips for Increasing Your Business’ Operational Efficiency - Macaulay Gidado

There’s no such thing as a self-made person. Along the road to building a successful business, you will bump into many resourceful entities—mentors, clients, companies, colleagues, employees et cetera. Whether you pay them for their services or they pay you for yours, the bottom line in that they help boost your business.

Therefore, if you believe you can go the road alone, then you might as well abandon the venture all together, because no one person can run a business singlehandedly and maintain operational efficiency. When you value the services of other people or companies, your business mind becomes wired to recognise when, where, and how to seek professional help.

You really don’t have to drown when there are lifeguards nearby. Reach out to other professionals. If you need to outsource a business need in order to run your company more effectively, by all means do so. If you have colleagues or employees, favour teamwork.

Plan How You Introduce New Technology

Macaulay Gidado - Plan How You Introduce New Technology

One of the keys to stellar productivity is focus. Your employees need to be undistracted in order to carry out their duties efficiently.

Introducing a new technology—software or hardware—perhaps to replace an old one can cause a great disruption in your workers’ ability to concentrate. Think about the time they would use trying to figure out a new tech and how to integrate it with their daily work routines.

If you plan how and when you introduce technology and stick to that plan, you may be able to carry out the integration without risking productivity. In every business, for instance, there are seasons when orders for products and services peak and there are other seasons when they are at their lowest.

Analyse your company’s sales statistics with finding a pattern in mind. There should be a slow season, and that’s where you should focus. If you are going to bring in a coach along with every new tech, then make your timing coincide with a slow season when you know that low productivity wouldn’t be much of a problem.

Also, if your employees already undergo yearly general training, then perhaps it’s during the training that you should present a new tech.

That way, you won’t have to worry about productivity whenever you introduce a new technology into the company.

Use Cloud Computing

Macaulay Gidado - Use Cloud Computing

There are a lot of things cloud computing can do for your business. In fact, cloud computing is the epitome of efficiency, especially when running an in-house server is taking more than it is giving back. Here is how cloud computing can benefit your company:

  • Flexibility. With an in-house server, your company may only be utilizing just a fraction of the system’s capacity. Yet you suffer costs to run and maintain the whole system. With could computing, however, you don’t have to pay for the disk space or bandwidth you don’t use.
  • You are protected against disaster like theft, fire outbreak, virus attack et cetera.
  • You claim costs your company would have suffered via capital expenditure—like acquiring an on-premises server.
  • Your employees get to access needed data and collaborate even when not in the office. That can surely boost productivity.

The cloud can offer your business more with respect to efficient operation. You just need to make sure you understand your company’s IT needs so that you can be able to select the perfect cloud computing package for you.

Maintain a Professional Customer Service

Macaulay Gidado - Maintain a Professional Customer Service

Depending on the size of your business, you need to have a customer service department. When customers can easily reach your company to communicate their issues, the risk of bad reviews goes down. This protects your company’s reputation and also increases your chances of retaining your clients.

The work of your customer service is to provide support—that is, to encourage customers and also resolve any issues they may have concerning your product or service before it escalates. Neglect that goal and you are bound to frequently lose your customers to your competitors—which does not say much about ‘efficiency’ and ‘competitiveness’.

To maintain an effective customer service, the staff in that department should possess the following traits and skills:

  • Patience and attentiveness. They don’t hurry when attending to customers. They stay with customers, listen, try to understand what customers want, and then proffer support.
  • Good communication skills. They don’t use vague words or make vague statements. You staff should talk to customers in a way that the customers will understand.
  • They are excellent at managing surprises.
  • They are persuasive.
  • Your staff should be very conversant with the product or service your company is selling. That way, they can easily attend to any issues pertaining to the product or service without any doubts.

There is more to a good customer service–you can find out here.

And there is also more to increasing operational efficiency, and it is not all about the general guides and tips crowding the Internet. It is also about the kind of business you do and what works for it.

Learn how Macaulay Gidado can help you improve your business.

Ten Social Media Marketing Rules Every Business Needs to Adopt

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

Experts have said it time and time again that in this digital age social media marketing is a vital aspect of marketing for businesses. The question is: why are many businesses not seeing tangible results in spite of their efforts to elevate their customer base and maximize sales through social media marketing?

Success with social media marketing involves more than just making efforts. To get it to work for you, there are basic fundamentals you must follow. Without them, you social media marketing efforts will all be a waste.

Here are the fundamentals:

Listen More on Social Media

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

You want success with your social media marketing? Then learn to listen more and talk less. It’s only when you listen that you understand. Read the online content your target audience posts. Join their discussions. Learn the stuff that is important to them. Doing this will help you create social media content that add value to their lives. It will help you initiate conversations that they care about.

Focus

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado

What’s that popular saying? Yes, “Jack of all trades, master of none.” If you are this person, then you are wasting your time. Having a focused social media strategy and content will help your target audience assign an identity to your social brand. It will help you build a stronger brand, a more targeted leads pool, and give you a better chance at success.

Favour Quality on Social Media

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
As Steve Jobs said, “Quality is more important than quantity.” Five hundred social connections that engage with and share your social content is better than fifty thousand connections that never engages with your content after liking or following your brand or social media. Always keep that in mind as you grow your connections.

Patience

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
There’s nothing like overnight success. Success with social media marketing takes time. If you are looking for overnight success, chances are that you are the type that buys social media followers and likes and then end up regretting it in the end. Of course, it’s possible for a post to go viral and pull in thousands of followers or likes in a day, but it’s more possible that, like everyone else, you will need to commit months or even years of hard work to growing your social presence. Just be patients.

Virality

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
When you build your social audience by publishing quality, amazing, and thought-provoking content, chances are that they will share your posts with their audiences. By so doing, they will open up new entry points for people to find you on social media.

Influence

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Search for influencers in your niche which have quality audiences that are interested in your product or service. Try engaging with these influencers, but be careful so that you don’t appear stalkerish or trollish.. Make relevant, thoughtful comments on their posts. Chances are that if you stick around long enough, they will notice you, check out your page, and possibly even share your content with their audience.

Value

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Direct promotion is a bad social media strategy. Social media is where people go to make friends and interact with one another. Direct promotion will only make you appear trollish. Sooner or later, people will stop paying attention to your posts. Some will even unfollow, unlike, unfriend, or block you. Instead of direct promotion or focusing on conversion, try creating and sharing posts compelling posts and building healthy relationships with your audience and influencers. With time, when these people become curious about you and what you do, this strategy will pay off.

Acknowledgement

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
Nobody likes to be ignored. In fact, ignoring someone on social media is one of the easiest ways to lose their connection. Always reply to comments on your social media posts and wall. Even when you can’t reply, give the comments a like at least. Also, always check your social media messages and acknowledge people that send you messages. You might also want to talk about your audience and share their posts that you love. That way, you show them that they are important to you. People typically reciprocate kindness.

Accessibility

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
In a way, this is related to acknowledgement. Never post content on your social media and then vanish. You have to be available, not just to monitor the conversation your post has initiated but also to participate in that conversation.

Consistency

Ten Social Media Marketing Rules Every Business Needs to Adopt - Macaulay Gidado
If you truly want your social media marketing to be fruitful, then you need to be consistent. Don’t post today and then disappear for a week. You need to post regularly. Better still, post at an interval your audience expects. Perhaps at 1pm every day or or two. That way, your audience will look forward to your next post, just as people look forward to the next episode of their favorite TV show.

There you have it. Follow these rules of social media marketing and improve the chances of your efforts yielding favourable results.

Find out how Macaulay Gidado and Republic Digital can help your business find success on Social Media.

Ten Pitfalls of Starting an Online Business

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

Thousands of people launch their business every day. Unfortunately, many of them have little or no idea of what to expect and they end up falling into the same pitfalls that brought down a lot of start-up companies in the past

If you are in the process of starting a new business, this post is meant to bring to your attention pitfalls to avoid. As a wise man once said, “Learn from the mistakes of others. You can never live long enough to make them all yourself.”

Waiting Too Long to Launch Your Business

Ten Pitfalls of Starting an Online Business

People stall for various reasons. Some wait to have a certain amount of audience (for instance, 5,000 subscribers) before launching. Some are simply afraid to start. Others don’t know where to start. Whatever your reason for waiting is, you can’t grow a company without taking the first step. If you need help, then reach out to the right people and begin somewhere. Most successful businesses didn’t start with a bang. They started small.

Solving the Wrong Problem

Ten Pitfalls of Starting an Online Business

Don’t solve a problem no one has. Business is all about making money by meeting needs, by solving problems. This means that if you want a bigger audience for your product, then that problem should be solving a problem a larger number of people have.

Not Paying Attention to Customers

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

Customers are the backbone of any company. And since businesses make money by solving customers’ problems, the only set of people that can establish that your product or service is effective in solving their problems is your customers. And this is why success in business requires listening to your customers.

Don’t just listen to the customers that love your product. Also listen to the ones that ask for refunds and use the information you have gathered to tweak your product to better serve the needs of your customers.

Not Being Unique

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

Competition is one aspect of doing business every entrepreneur contend with. When you and another brand offer similar products, you have to give customers a good reason to patronise you and not that other brand. This is where your product’s unique selling point comes in. What extra features does your product have that the other brand doesn’t have?

Focusing on an Idea You Are Not Passionate About

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

Passion is good for business. As a small business owner, you need to have a broad knowledge of your niche, a knack for coming up with creative ideas relevant to that niche, and the stamina to see your goals ideas. This is what passion is all about. If you are not passionate about your business focus, then it’s very likely doomed to fail.

Having Wrong Expectations

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

We are all dreamers. Some expect their company to take off immediately. Some others expect their business operations to be easy. Unfortunately, life is unfair, and overnight success is a fairy tale. To succeed in business, you need to be somewhat flexible and resilient. Failure and disappointments will always come, but what will elevate you is your ability to learn, tweak your strategies and goal, and forge ahead.

Many Ideas, Very Little Done

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

Thinking is good. But when it’s all you do, your business is bound to fail. There’s no point in thinking up new ideas if you are not implementing any of them. There has to be a balance. Thinking should take at most about 20% of your business time. The rest should be ‘doing’.

Going It Alone

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

Nobody can grow a successful business alone. You need people. Depending on your type of business, you need employees, partners, suppliers, consultants, service providers, and, of course, customers. You can even reach out to other entrepreneurs for support.

The bottom line is that you cannot do it alone. Get help whenever and wherever you need it.

Thinking Your Social Platform Is a Business

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

Whether you run a blog, YouTube channel, Podcast, or even an Instagram account with a large following, thinking it’s a business is a mistake. It’s simply a platform for sharing ideas, networking with people, and growing an audience. Not a business. If you want to make it a business, then you need to create a marketable offering around such a platform and invest both time and money into making it earn money for you.

Quitting Before You Start

Ten Pitfalls of Starting an Online Business - Macaulay Gidado

Fear of making mistakes and that of failure are common feelings that accompany doing business. Often, people succumb to the fear and quit before they even start. What these people don’t realise is that by quitting early, they have already failed.

We are human. Prone to mistakes. We all fail sometimes. Mistakes and failure aren’t the end. They are just part of the process. Don’t be afraid to make mistakes or fail. Instead, challenge yourself, and when you fall, get up, learn from the mistake, and move on.

Find out how Macaulay Gidado can help your company.

This post also appeared in Macaulay Gidado Medium blog.